Pictionary – Cloud Sketch

Lovemarks Video

4AM Saatchi & Saatchi Guatemala for the famous game Pictionary created “Cloud Sketch.”  Using a 12m x 12m picture frame placed high up with the help of a crane, people in different areas of Guatemala City were able to take pictures and speculate on what designs were formed by clouds. The pictures were then share through social…

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Customer Relationship Trump Card

Blog

An article by Christof Binder and Dominique M. Hanssens on Harvard Business Review provides further proof that Lovemarks are where it’s at when it comes to how and where to focus your business. They examined the value of brands and customer relationships – two key assets of any business – and found that over a…

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Beyond The ‘New’

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‘New’ carries a sense of mystery and excitement. I’m not just talking about new objects and things, but ideas and concepts – we’re drawn to them. We often hold things that are new in higher esteem than what might be more appropriate or better. We get caught up in ‘newness’ and can sometimes lose sight…

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Building an Engaged Economy

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The ‘Disengagement Economy’ – what a terrible term. In an article on Huffington Post, Robert Hall describes it as the result of a broader mega-trend, the “steep relationship decline across home, work, politics and faith.” Every business is concerned about the productivity, commitment, performance, creativity and innovation of their staff, but it comes as no…

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Vote to Make Whangarei a Lovemark

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How often does a small-to mid-sized city have the chance to remake itself as a cultural, artistic, and tourism hub? The founding of museums such as the Clifford Still Museum in Denver, the Dali Museum in St. Petersburg, Florida, and the Gehry Guggenheim in Bilbao, Spain, are once-in-a-generation events that have had transformative impact on…

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The Best Teachers

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I recently quoted from an article on The Guardian, “The best teachers instill a hunger to learn, and not just in their pupils.” Mike Boyle wrote to me saying that “As a facilitator and advisor for nearly 20 years I have run a small workshop on leadership role models and used one simple question: “Describe…

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Digital Dysphonia Dilemma

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I’m talking about a dilemma that applies to Gen-Z – the cohort born in the mid-to-late 1990s, after the millennial generation. They were born into a digital world, which means they don’t know a life without computers, cellphones and the internet. They have online personas [which might seem like a foreign concept to the vast…

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Data, Debate and Solving Problems

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The situation is this. You have a big problem. You set out to tackle it, starting with facts and data. Then you pit two people against each other in a debate. And like a debate, they argue the toss – informed by the same set of facts and data – until there’s an obvious winner…

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Winning In A High Velocity World – YPO

Speech

Kevin Roberts was the special guest speaker at the YPO-WPO Growing Your Business Program 2015 held at the London Business School. YPO (Young Presidents’ Organization) is a not-for-profit, global network of chief executives connected around the shared mission of becoming Better Leaders Through Education and Idea Exchange™.

Learning to Learn Better

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It’s exam revision time (that’s British for “studying,”). One of my proudest moments was being named Governor at my old school, Lancaster Royal Grammar (after been booted out at age 16). As students across the UK and the U.S. gear up for their all-important GSCE, A-levels, APs, regents, and SATs, I’m happy to don the…

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Generation Next Miami 15 May

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If you’re a young leader in the Miami area looking to put a rocket under your career, register for free by May 8 for an extraordinary day of learning on May 15, at the Fontainebleau Miami Beach Hotel. I’m MC at “Generation Next”, a leadership track specifically designed for young adults at the biennial P&G…

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Emotion & Our Techno-Economic Future

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Emotions are subjective. The only way you can really know how another person is feeling is to ask them. And even then you’re relying on their emotional intelligence and their ability to communicate, honestly. There are nuances and complexities with emotions, and we’re only just scratching the surface. Emotions are something that humans have and…

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Neural Ballet

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When it comes to stories, the majority of us tend to read or watch them, but listening to stories being told (just like our ancestors did) is becoming increasingly popular. Talking books have been around for some time, but it’s the podcast that’s really produced a thriving mini-industry in the last few years. An article…

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