The Last Word on Brands

Blog

Just out is a digest on everything-you-ever-wanted-to-know-about-brands in 2015. Kartik Kompella has orchestrated 18 brand experts from around the world to compile a 425-page doorstopper The Definitive Book of Branding. Kartik lives in Bangalore where he is the founder of Purposeful Brands. He has been associated with brands in various ways from an advertising planner,…

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Value Proposition Design

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It’s not the most inspirational title for a book, but then looks can be deceiving. Their last book Business Model Generation has sold a million copies in 30 languages, is currently #430 on Amazon and has 288 five star reviews. I met co-author Yves Pigneur, Professor of management and information systems at University of Lausanne…

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Remo’s World

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Image Source: kickstarter.com/projects/remogiuffre Remo Giuffré is a Sydney creative legend. He has a long track record as an entrepreneur, retail merchant and brand builder. I first came across him at his iconic REMO General Store which he founded on Oxford St in 1988, it was clear an eclectic retail curator was at work, aiming to delight…

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Doing the Business in Blackpool

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It was quite a week standing on my feet: two closing speeches at Esomar, the world research conference in Nice, and in Paris for an alumni event at the world’s leading and largest graduate business schools Insead, followed on Friday night being ringmaster for the Be Inspired Business Awards staged by the North and Western…

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Neat in Nice

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In Nice yesterday for the ESOMAR conference (the European Society for Opinion and Market Research) speaking about “Winning in the Age of Now.” Closing keynote to 1,000 of the planet’s top market researchers. Lots of warmth, fun and camaraderie. See seven minute interview here. Released a Saatchi & Saatchi ‘Red Paper’ Brand Loyalty Reloaded. The subject…

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Winning in the Age of Now – ESOMAR

Speech

Kevin Roberts returns to ESOMAR ‘What Inspires?’ Congress 2014 with an optimistic message about the role of Big Love amidst a sea of Big Data. Winning remains the #1 imperative of business, but in this hyper-connected and digitally enabled world, “winning” has a much broader meaning than coming first or beating expectations. Ideas, velocity and the ability to emotionally inspire people to participate in your brand conversation are at the heart of the new domain of creative leadership.

Heinz Ketchup – It’s Irresistible

Blog

Heinz has the number 1 or 2 market share in more than 50 countries, and is in Forbes top 100 World’s Most Valuable Brands. People love Heinz so much they simply demand to see it in the iconic bottle. Some restaurants have said it actually costs more to serve the ketchup in the bottle, instead…

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A Quiet Weekend Away… In Space

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A trip to space is the stuff of dreams, and it’s getting closer for the average Joe and Josephine. NASA isn’t the only show in town in the Age of Now. Industry has got a whiff of the potential and is accelerating the development of new technology that is going to make casual space travel…

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No Ceiling for Simon Rogan

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I have celebrated the virtues of chef Simon Rogan for years to anyone who would listen. His food is truly astonishing. Divinity on a crisp white plate. Back in 2008, I wrote on this blog that his restaurant L’Enclume in seductive Cartmel was about to take the world by storm. It now has two Michelin…

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Willow Meet Leather

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Prior to the American Civil War, the glorious game that is cricket had a decent foothold in the yet to be United States. It is logical really, given we English never left our beloved sport behind no matter where the ship was destined. Apparently, after a good 300 years of baseball dominance, cricket is starting…

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Designer Cities

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What would you create if you could build a city from scratch? Artist Damien Hirst, the world’s most successful artist by measure of net worth ($350M) looks to be making his vision a reality, with his plan to build his own designer city given the green light. The city, dubbed “Hirstville” by critics, will be…

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Spark Me Up

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Back in 2009 when I was at the start of a six year posting to the New Zealand Telecom board, we introduced a new visual identity. Internally, we started calling it ‘spark’. It was dynamic and it stood for energy and momentum. The name struck an organic embrace. Earlier in 2014 Telecom announced it was…

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