Political Inspiration

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Image source: telegraph.co.uk | 3news.co.nz Two recent standout political performances are worthy of notice. Saatchi & Saatchi Deputy Chairman Richard Hytner and author of Consigileri: Leading from the Shadows wrote in The Huffington Post last week about the performance of former UK Prime Minister and longtime Chancellor of the Exchequer Gordon Brown, and his “stellar performance” in…

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Mechanical Music

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Robots can be useful. Absolutely. Creating them to do menial or dangerous tasks is a valuable advancement for our world. But I can’t get excited about robots being developed to create original music. Computer scientists in Paris and the US are working on this now. They believe they will soon have an algorithm that can…

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15 Lessons From The Eames Legacy

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Sometimes you come across things that have been around for a while that are still relevant today. Keith Yamashita’s small book Fifteen Things Charles and Ray Teach Us is one of them. Charles and Ray Eames shared a belief that design could improve people’s lives, and this remains their greatest legacy. The book was published…

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In The Hot Seat

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Image source: bbc.com As humans, we spend a majority of our time sleeping, standing and sitting, which is argument enough for an investment in a good bed, some terrific shoes and a great chair. Chairs are, unfortunately, often regarded as an afterthought. I find that people are ambivalent towards them mainly because they haven’t had…

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Genius Isn’t Enough, Execution Is Everything

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“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand” – Einstein When someone writes a biography, they are not only tasked with mapping out the events in a person’s life. A…

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The Last Word on Brands

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Just out is a digest on everything-you-ever-wanted-to-know-about-brands in 2015. Kartik Kompella has orchestrated 18 brand experts from around the world to compile a 425-page doorstopper The Definitive Book of Branding. Kartik lives in Bangalore where he is the founder of Purposeful Brands. He has been associated with brands in various ways from an advertising planner,…

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Value Proposition Design

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It’s not the most inspirational title for a book, but then looks can be deceiving. Their last book Business Model Generation has sold a million copies in 30 languages, is currently #430 on Amazon and has 288 five star reviews. I met co-author Yves Pigneur, Professor of management and information systems at University of Lausanne…

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Remo’s World

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Image Source: kickstarter.com/projects/remogiuffre Remo Giuffré is a Sydney creative legend. He has a long track record as an entrepreneur, retail merchant and brand builder. I first came across him at his iconic REMO General Store which he founded on Oxford St in 1988, it was clear an eclectic retail curator was at work, aiming to delight…

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Doing the Business in Blackpool

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It was quite a week standing on my feet: two closing speeches at Esomar, the world research conference in Nice, and in Paris for an alumni event at the world’s leading and largest graduate business schools Insead, followed on Friday night being ringmaster for the Be Inspired Business Awards staged by the North and Western…

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Neat in Nice

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In Nice yesterday for the ESOMAR conference (the European Society for Opinion and Market Research) speaking about “Winning in the Age of Now.” Closing keynote to 1,000 of the planet’s top market researchers. Lots of warmth, fun and camaraderie. See seven minute interview here. Released a Saatchi & Saatchi ‘Red Paper’ Brand Loyalty Reloaded. The subject…

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Winning in the Age of Now – ESOMAR

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Kevin Roberts returns to ESOMAR ‘What Inspires?’ Congress 2014 with an optimistic message about the role of Big Love amidst a sea of Big Data. Winning remains the #1 imperative of business, but in this hyper-connected and digitally enabled world, “winning” has a much broader meaning than coming first or beating expectations. Ideas, velocity and the ability to emotionally inspire people to participate in your brand conversation are at the heart of the new domain of creative leadership.

Heinz Ketchup – It’s Irresistible

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Heinz has the number 1 or 2 market share in more than 50 countries, and is in Forbes top 100 World’s Most Valuable Brands. People love Heinz so much they simply demand to see it in the iconic bottle. Some restaurants have said it actually costs more to serve the ketchup in the bottle, instead…

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A Quiet Weekend Away… In Space

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A trip to space is the stuff of dreams, and it’s getting closer for the average Joe and Josephine. NASA isn’t the only show in town in the Age of Now. Industry has got a whiff of the potential and is accelerating the development of new technology that is going to make casual space travel…

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