All Blacks’ ABC

Blog

Saturday at Millennium Stadium in Cardiff concluded a gratifying season for the All Blacks. An 86% win record across 13 tests, Richie McCaw completed a remarkable 100 tests as captain, and the platform set to take on the 2015 Rugby World Cup in England. There has been a lot of press about this team, especially…

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Branding and Advertising for Entrepreneurs

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I sat down with Enterpreneur.com’s Catherine Clifford a few weeks ago for an intense interview about start-ups and branding. The two go very much hand-in-hand, though most entrepreneurs get them the wrong way around. How so? They start with product not people, solutions rather than needs, loyalty for a reason, not beyond reason. Following so far?…

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Fury

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I went to see Brad Pitt’s Fury yesterday. The best war movie I’ve seen since Saving Private Ryan. (Although Tarantino’s Inglourious Basterds was unmissable). Gripping. Tight. And uncomprisingly unforgettable. Catch it if you can.

The Sounds of Our Lives

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Image source: abload.de | hitfix.com If you had to ‘brand’ your city or town with a tune, what would it be? In New York City’s case, it’s hard to go past Frank Sinatra’s ‘New York, New York’ (though “Welcome to New York” by Taylor Swift is a lively reprise). However, most of the sound we typically…

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Scoring With Sustainability

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There are billions of sports fans around the world. Each Premier League match attracts an average global audience of 12.3 million people. This year’s Champions League final reached an estimated 380 million football fans. These fans watch and support their team – so what if their team supported sustainability? Sport has the potential to reach…

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Why Your Brand Is More Important Than Your Product – Entrepreneur

Interview

By: Catherine Clifford Entrepreneur.com Push aside your business plan and stop obsessing over your product dimensions. First, you need to think about your brand. “Product first is very retro, very 1980s. We have to put the idea first,” says Kevin Roberts, who has served as global CEO of advertising juggernaut Saatchi & Saatchi since 1997. Saatchi…

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Deep Time Thinking

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Every now and again I’ll come across something that really surprises. This time that something was an article about ‘deep time’ thinking, which explores our understanding of time and how our collective experience of it is being transformed. In many ways, in many places around the world, projects and initiatives are challenging our notion of…

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A Case for Radical Optimism

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Business Insider strikes again on behalf of radical optimism. In a piece this week by Natasha Bertrand, the case is made that the world is getting better on a whole lot of fronts, despite the pressing urgency of daily headlines.  Dr. Max Roser from the Oxford Martin School and a fellow at the Institute for New…

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What Made Abbey Road So Good

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Image source: according2g.com | oppositelock.com Abbey Road is undoubtedly one of the most famous recording studios of all time. It made a name for itself with the Fab Four – literally, when it was renamed after The Beatles album that made it famous. Then followed Pink Floyd, Kate Bush, Elton John, Nick Cave and the…

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Donut Theory

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Edge is one of my big E words. Edge theory is the idea that change happens at the margins rather than in the muddling orthodoxy of the center. I came across a prescient expression of edge theory in the donut analogy that leadership expert Camille Preston used in a Fortune article last week to decipher…

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Putting the Magic in CMO

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Rich Karlgaard, in his Innovation Rules column in Forbes, suggests that two C-suite roles that are sure to change are the chief information officer (CIO) and chief marketing officer (CMO). “The CMO will spend less time communicating to the outside world and more time shaping the inside story,” writes Karlgaard. “What else can hold a…

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Sir Roland Smith, Lancastrian

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I’m looking forward to Thursday evening in London where I’m delivering the annual Professor Sir Roland Smith Lecture hosted by Lancaster University, where I am an honorary professor of creative leadership. I met Sir Roland briefly in the nineties but the memory is indelible. Roland Smith was a marketing pioneer and businessman and fellow Lancastrian….

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What Most Parents Want to Teach Their Children

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Responsibility. It doesn’t matter what age, race, religion or political leaning they have, parents want to teach their children to be responsible – so says a Pew Research study on parenting. Responsibility was overwhelmingly the most important trait, with 93% of parents saying it is especially important, and 55% rated it as one of their…

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