Welcome to the Zeitgeist.

Our topic “Branding Today and Tomorrow” is asking for trouble…Branding is yesterday.

• Power has moved from from manufacturers to retailers to people. The Consumer is Boss.
• Our challenge today is to stimulate discussion on what that means to all of us going forward.
  

We’ve rocketed through the Information Economy, Knowledge Economy, Interruption Marketing (aka the Mass Market), Permission Marketing, Experience Economy, Attention Economy to the ATTRACTION ECONOMY. Life is about attraction not distraction.  

As the event moderator Kevin Roberts now introduces each guest speaker and moderates the Q&A session: Sir Martin Sorrell, Chief Executive WPP James Murdoch, CEO, BSKyB Robin Harper, Vice President Community and Support, Linden Labs Dr Olaf Göttgens, Vice President Brand-Communications Mercedes-Benz Passenger Cars, Daimler Chrysler AG

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