The 21st Century Flâneur: There’s nothing like exploring a new city. The thrill of adventure, the excitement of discovery, your blood pumps and you feel alive. Around every corner, a world awaits. No doubt a flâneur feels some of this. A what? A flâneur! (by Kevin Roberts) (English translation 0.1mb pdf)
The Consumer in 2010: Kevin Roberts talks to Alexis Glick on FOX Business’ The Opening Bell about the ongoing impact of the recession on advertisers and society, the importance of priceless value and the creation of loyalty beyond reason, and the opportunities for creating intimacy and conversations through screens.
We Need to Lift Our Game: Advertising agencies haven't reinvented the way they work or the value they bring to clients during the recession, according to Saatchi & Saatchi Worldwide CEO Kevin Roberts. Roberts, who was in Singapore this week, spoke with Marketing TV about ‘Winning Ugly', his set of principles for beating the recession, and about how currently there are too many award shows in the industry.
Saatchi & Saatchi Boss Who Touches Down in Cumbria: Roger Lytollis, UK Weekly Feature Writer of the Year, interviews Kevin Roberts for The Cumberland News: "chief executive officer of Saatchi & Saatchi, part-time resident of Cumbria, legendary destroyer of vending machines."
Honorary Degree for Saatchi & Saatchi Chief: Lancaster University awarded Kevin Roberts an Honorary Doctorate of Laws at a colorful ceremony on July 16. The honorary degree was given for "contributions made to the field of creativity and innovation in business and education".
Water in communication: Article by Kevin Roberts for the Italian magazine, Oxygen. "[H2O] represents much more than an obvious combination of chemical elements: water is life, and today it can turn into the heart of a revolution that will lead to a Blue Planet, to a sustainable future for all of us."
More City Marketing Needed: Interview with Kevin Roberts in Il Sole 24 Ore on the need for agressive place branding strategies for Italy's world famous cities. "Italy's country brand and city brands can no longer rely on their old world charm and style-led attraction."
It's Not Pretty, 'But We'll Take the Win': Interview with Kevin Roberts in NZ publication The Independent : "I'm known as the resident optimist but this thing ain't over. In chaos, there is opportunity for human progress, and this is where I am directing my optimism."
Saatchi Strategy Relies on Being Ugly: Interview with Kevin Roberts in the AFR: "It's clear that the rest of 2009 will be tough for the media and ad industries... There won't be a lift in 2010... We're preparing for another year of Winning Ugly Together."
In Times Like These, the Best Bet is Winning Ugly: An article by Kevin Roberts in this week's AdAge: "I'm a radical optimist – in times like these, there's nothing else to be. Instead of more analysis of what's gone wrong and who's to blame, I want to talk about winning."
Rebranding America: Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.
Winning is everything: When Kevin Roberts, CEO of the worldwide Saatchi & Saatchi advertising group, talks of “winning ugly”, he’s not just talking about business. Interview by South African publication, the Financial Mail.
Kevin Roberts lectures at AUD: The American University in Dubai (AUD) hosted Kevin Roberts as part of an ongoing plan to expose the students to the working world, and to better prepare them for their own future careers.
Winning ugly in 2009: Kevin Roberts, believes that winning ugly together is key to business survival. The wisecracking Roberts was in South Africa this week as the keynote speaker for Tony Koenderman's AdReview Awards
A Luxury Truth: Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. "The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless." (Italian with English translation)
Rugby and business: Articleon Kevin Roberts’ keynote address at a New Zealand Trade and Enterprise (NZTE) networking event held in London late last year.
You Should Never Disappoint the Consumer: Interview with Kevin Roberts, worldwide CEO of Saatchi & Saatchi on the power of strong brands. (Flemish with English translation)
You Have to Sell Hope: Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)
The Faith, Hope and Love Show: Interview with Kevin Roberts featured in Standaard. Roberts talks about the power of Lovemarks in uncertain times. (Flemish with English translation)
Advertising Will Have To Focus On Creativity:In an exclusive interview with Gulf News, Kevin Roberts says there is a great opportunity now for young creative directors to make a name for themselves in Dubai and to do something brilliant.
Global advertising CEO discusses what it means to love a brand: Kevin Roberts' recent lecture at Syracuse University included subjects like brand loyalty, the importance of positive attitudes, the economy and the meaning of True Blue.
Kevin Roberts arrives in UAE: Kevin Roberts, worldwide CEO of Ideas Company Saatchi & Saatchi held an exclusive book launch and book signing at Borders in the Mall of the Emirates. His new title, a leading marketing book, The Lovemarks Effect - Winning in the Consumer Revolution, is the second title in the celebrated Lovemarks series.
Why 'love' is the new black: A question and answer session with Emirates Business 24/7 magazine. Topics include his new book,The Lovemarks Effect: Winning in the Consumer Revolution, the future of advertising in the region and what he thinks of the UAE.
Saatchi & Saatchi's Kevin Roberts: Excerpts from Kevin Roberts' Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream. http://knowledge.wharton.upenn.edu
Give Me Sexy: Sex is a serious subject. I was asked by the editors of L'Espresso to meditate on "sex and business". My first thought was, why me? Then I thought of the other choices: death, politics, travel.
(By Kevin Roberts)
Ad man makes an emotional appeal: Saatchi & Saatchi's generally positive trajectory has not gone unnoticed by rivals. “Lovemarks” has provided the agency with a distinctive calling card to present to prospective clients. www.ft.com
Kevin Roberts - Ad Radical: A cover story with marketing and communications magazine ADOI, featuring details on the merger with Fallon Advertising, Saatchi & Saatchi's plans for Asia, sustainability and the future of advertising. www.adoimagazine.com
Media Rules Have Changed: Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening. www.todayonline.com
A question and answer session with Enrico Roddolo from Italy's il Mondo magazine. Topics include Second Life, the new Fiat 500, sustainability and the future of media and advertising. (English translation 0.1mb pdf)www.ilmondo.rcs.it
Interactivity is the Key Word: The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. www.businesstimes.com.sg
To Survive, Print and TV Must Engage Consumers: Online advertising is booming and marketers cannot stop talking about digital and interactive media but that does not mean old-school print and TV are finished. www.straitstimes.com
Podcast Interview - Winning The Consumer Revolution: A discussion with Eric Friedman and Lee Jones from Marketing.fm about the development of Lovemarks, what the future holds for Saatchi & Saatchi, and ideas on insight and foresight. www.marketing.fm
Make Way, Future Coming Through: More than any time in history, it’s a kid’s world. Young people today have never been more wired or mediated. Here are ten ideas on how to connect with this new generation. (English translation 0.1mb pdf) (By Kevin Roberts)
Q&A - Saatchi's Roberts: A discussion with Adweek's West Coast Editor Gregory Solman about recent developments in New York, LA, London and elsewhere in the network. www.adweek.com
A discussion about Kiwi culture, ideas, trade, The Lovemarks Effect and the recent World Class New Zealand Awards with Paul Henry from TV One's Breakfast programme. www.tvnz.co.nz
Lovemarks and New Zealand: A discussion with ex-All Black Chris Laidlaw about the Lovemarks story, New Zealand's international marketing, the Inspirational Consumer, and the All Blacks. www.radionz.co.nz
13 questions about trends, Lovemarks and creativity: How do you define cool? What's the key to innovation? And what is the best way to create an infectious idea? www.trendhunter.com
USA Rugby: New Zealand's TV One Close Up programme looks into the idea of making rugby a commercially viable sport in the United States. www.tvnz.co.nz
Living in the Age of Attraction: This year will see the emergence of the Attraction Economy. Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them. (By Kevin Roberts) www.adage.com
Black Beauty: An article about the All Blacks' place in New Zealand's national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States. (By Kevin Roberts) www.listener.co.nz
The Consumer is Boss: 2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover. (English translation 0.1mb pdf) (By Kevin Roberts)
New-Business Development Tool Masquerading as a Book: A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect. View video interview on AdAge.com
An interview with CNBC's Michelle Caruso-Cabrera, talking about Toyota's phenomenal success, the launch of CNBC's new website and the new book The Lovemarks Effect. www.cnbc.com
A Tale of Two Hundred Cities: Tracking the rise of large cities in the world, this column for Italy's L'Espresso magazine looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world. (English translation 0.1mb pdf) (By Kevin Roberts)
New Trends in Marketing: A discussion with Geraldine Doogue from ABC Australia about the power of Lovemarks. Attaining Lovemark status is about creating an emotional attachment between consumer and product. www.abc.net.au
An interview with Bob Hill from WJYE about The Lovemarks Effect, Saatchi & Saatchis work with leading multi-national companies and living in the screen age. www.wjye.com
Introducing The Lovemarks Effect to BusinessWeek Online visitors, this discussion with Diane Brady is about getting today's consumer to love you and your products. www.businessweek.com
Mentor Capital and The Lovemarks Effect: A great discussion about the Lovemarks Effect book, USA Rugby, Mary Quant, branding and life. The discussion is led by industry connector and cognoscenti Susan Bratton. This clip also includes an interview with venture capitalist Heidi Roizen. www.webmasterradio.fm
How 'Advertising Age' Was Wrong About Kevin Roberts: An interview with Jonah Bloom, Editor of Ad Age. Bloom tells how Lovemarks: The Future Beyond Brands played a pivotal role in Saatchi's $430 million JC Penney ad account win. This audio interview uncovers the behind-the-scenes intrigue of that account move, Bloom conceding that “Mr Roberts may have showed us all a thing or two". (Transcript 0.1mb pdf)www.adage.com
Lovemark Thinking: The challenge is to create advertising that inspires loyalty beyond reason. In other words, make the consumer fall in love. www.nationalpost.com
The most creative minds, some of the biggest clients, a cabinet full of awards - Steve Coomber from the CEO Journal quizzes the man at the helm of 'the ideas company', Saatchi & Saatchi.
How To Win A Revolution Without Killing Anyone: “As a restless spirit, I’ve championed the idea that nothing succeeds like excess. To get ahead in life - to fight tyranny, conformity, apathy and mediocrity - nothing beats revolution.” (English translation 0.1mb pdf)(By Kevin Roberts)
Kiwi Advertising Legend's a ‘Radical Optimist’: An article by Diane Francis for the business section of the New York Sun looking at the high points and low points in the life of a 'Radical Optimist'.
New Board Seated, Faces Tall Order: USA Rugby has seated a revamped Board of Directors, entrusting the group of nine to reverse a string of financial and operating setbacks.
The Most Powerful Way to Touch People is Through Screens: Is a brand what we see on the tube, or what we experience? Check out this extended debate with Ogilvy’s Brian Collins.
Marketing In The Screen Age: Gone are the days of the consumer as an obedient servant. The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation. (English translation - 0.1mb pdf)
Paint The Sky Red: The Attraction Economy is hot news for Italy. The most powerful attraction is not ‘like’ or ‘really like’. It’s love. Not air-kissing Hollywood love. Smoldering Italian love. (English translation 0.1mb pdf)(By Kevin Roberts)
The Boss: Schooled in the Scrum: How do you get to be the head of one of the world’s biggest advertising agencies? The title for this article hints at the answer.
Fast Talk: The dominant interface of the future is the screen. When in front of a screen, people can either lean back or lean forward. You have to engage people emotionally so they can lean in and get involved.
Pass It On: An interview uncovering a unique approach to leading 7000 of the most creative people on the planet, pondering themes of influence, creativity, antagonism and making the world a better place for everyone. (Plain text version - 0.1mb pdf)
Coming To A Screen Near You: The days of consumers passively accepting whatever is put in front of them have gone. The new consumer wants to be attracted by involving experiences that entertain and speak from the heart.
The Motion Question: Getting around, getting ahead, making moves and making a difference. Our world is full of moving parts – everything is in flux between A and B. The mo of sisomo explored. (English Translation - 0.1mb pdf)(By Kevin Roberts)
Risking the World: Roll the dice and take a risk. The unlived life is not worth living. Give in to spontaneous recklessness and take a change. Success is won through risk, not complacency. (English translation 0.1mb pdf)
(By Kevin Roberts)
Noun’s the Time for a Revolution: “sisomo” – spells out what’s next for advertising. Sight. Sound. Motion. On the screen “Revolution starts with language”.
Powering Brands with Emotion: Lisa Lockwood from Women's Wear Daily looks at turning fashion labels into Lovemarks. The future of fashion is in Irresistibility. (Plain text version - 0.1mb pdf)
Sisomo Marks The Dawn Of The Screen Age: Sisomo brings technology and emotion together into a single package. Consumers are no longer being asked to pay attention: the new economy is about attraction. Without emotional currency in the Attraction Economy, you’re wallpaper.
To Tell The Truth I Was Terrified: A call on companies to enter into intimate relationships with the consumers. Brands are out and Lovemarks are in. (English translation 0.1mb pdf)
Getting Emotional With Kevin Roberts: Marco van Hout gets intimate in a personal interview looking at the qualities of emotional design, and few Lovemark secrets.
Love At First Sight: Emotion vs. reason: the pre-eminence of function and efficiency is over. Today we want to be guided by the heart, to reconcile reason and sentiment, to make space for the senses and to live better. (English translation 0.1mb pdf)
Supermarkets Are The Next Mass Media: "Black t-shirt and an easy laugh, Kevin Roberts is pretending to be the big boss of the advertising agency Saatchi & Saatchi. In reality, he is a preacher, preaching love via brands." (English translation - 0.1mb pdf)
In Advertising, Nothing Is Taboo: “I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising. For me, there are no taboos.” (English translation 0.1mb pdf)
Consumer Is Boss: "A brand has to move you." The role of Lovemarks in the new Consumer Republic, where consumers are boss, and companies would do well to listen. (English translation 0.1mb pdf)
Kevin Roberts & Renzo Rosso: "Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever. In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”
Love Passion Devotion Obsession Belief: A discussion with Ian Sclater about Mystery, Sensuality and the future of brands; “It’s not enough to like a product – now you must give your heart”.
Co-opetition Rules Okay: Co-operation or competition? They’re both necessary, and having one without the other can only result in problems. Co-opetition is the new way to interact in the Consumer Republic. (English translation 0.1mb pdf) (By Kevin Roberts)
All You Need Is Love: The challenge for the wine industry is for vintners to sell dreams instead of prices - emotion is the key to making a mark in viniculture.
Shoppers: Buying Into Store Settings? Winning the shopping challenge will be an obsession of 21st century business. The second edition of the book “Lovemarks” includes a chapter exploring the rising importance of store environments to brand marketing. (Plain text version - 0.1mb pdf)
Fight For a Better World: This column states a claim for ‘The War on Terror’ being reframed into a more inclusive campaign such as ‘The Fight for a Better World’. (English translation 0.1mb pdf) (By Kevin Roberts)
Job Happiness Is More Important Than Salary: Spanish newspaper interview about consumers, multinationals, the media and advertising colleagues. (English translation 0.1mb pdf)
We are all Children of Coincidence: Do you believe in chance, probability, conspiracy, serendipity or synchronicity? This column brings together theories on coincidence and thin slices of synchronicity. (English translation 0.1mb pdf) (By Kevin Roberts)
El Capitalismo Es El Motor Del Desarrollo: A look at making capitalism a more inclusive venture so it can become the global engine room of change for good. (English translation - 0.1mb pdf)
Love - The Highest Call: A discussion with Style magazine about staying open to Love – Falling in love with ideas, following your heart and pursuing failure. (Plain text version - 0.1mb pdf)
The Law of Love: European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas. Success depends on inspiration – and, at its best, inspiration is about love.
ll Guru Che Inventa: Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty. (English translation - 0.1mb pdf)
Viva La Difference: 20 ways to deal with the future – including the will to get involved and to communicate via emotions, dreams, love, optimism and imagination. (English translation - 0.1mb pdf) (By Kevin Roberts)
A Love Affair To Make The World A Better Place: Croatian magazine Epoha takes a look at the realization behind Lovemarks – that long-term emotional relationships are key to creating value and benefits for everyone. (English translation 0.1mb pdf)
How Deep Is Your Love? A debate with other industry players about the idealism of love in business. Should branding strategists really be attempting to evoke our deepest human emotions? (Plain text version 0.1mb pdf)
How Sleep Will Change in the Future: A look at the modern dilemma of Sleep – the Bermuda Triangle of science and the El Dorado of enterprise. How might we connect our dreams with actions? (English translation 0.1mb pdf)
The Design Age: Ideas surrounding the explosive convergence between design and enterprise – design is fermenting a revolution in radical optimism. (English translation 0.1mb pdf) (By Kevin Roberts)
Marcas Mais Amadas: Exame magazine looks at Lovemarks and how the balance of power has shifted from retail into the hands of the consumer. (No English translation is available)
Age of Inclusion: This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion. (English translation 0.1mb pdf) (By Kevin Roberts)
Whither the Big Brand? Consumers have taken charge of their own destiny, and the fashion industry needs to re-establish emotional connections with them. (Plain text version 0.1mb pdf)
Love in the Desert: Creative Eye commentary, describing how global brands in the Middle East can develop greater social connections, to earn the Love and Respect of their consumers. (Plain text version 0.1mb pdf)
All You Need is Love: A discussion with David Hershkovits, from the New York magazine ‘Paper’ about brands, education and the power of relationships over transactions. (Plain text version 0.1mb pdf)
Kevin Roberts in America: A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future. As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion. (Plain text version 0.1mb pdf)
How Do I Love Thee? A report on the crusade to convince clients and colleagues that in a viciously competitive marketplace, Love is not a flaky concept – it’s a realistic profit driver for the 21st Century. (Plain text version 0.1mb pdf)
Get Set for the Tivo-lution: Digital video recorders such as Tivo have the potential to push advertising into a new creative renaissance. However, the 30-second TVC will never die, “It has to become desirable and watchable”. (Plain text version 0.1mb pdf)
Nowhere To Run To, Nowhere To Hide: There is significant revenue potential in the “triple bottom line”, which aims to have companies act more transparently and responsibly about their environmental and social impact – not just the balance sheet.
Lovemarks Puts the Bite on Business: Simon Canning believes that the book Lovemarks: The Future Beyond Brands, is not a marketing manual, but a philosophical challenge for companies to change the world on a social scale. (Plain text version 0.1mb pdf)
The Future of Branding: A discussion with Pat Kiernan and Ali Velshi of CNN’s The Money Gang about Lovemarks and the market performance of companies that have achieved Lovemark status.
Fashion Rx: Emotional Rescue: Valerie Seckler from fashion, beauty and retail magazine Womens Wear Daily reviews the new book and the notion that consumers identify with brands largely through emotion. (Plain text version 0.1mb pdf)
Sorrell, Roberts Bullish on Industry’s Prospects: Advertising CEOs present optimistic and challenging forecasts for the industry at the annual Management Conference of the American Association of Advertising Agencies, in Miami.
If You Want Emotions, Ask For Them: An interview with Italian magazine L’Espresso about the ideas behind the new book Lovemarks: The Future Beyond Brands. (English translation 0.1mb pdf)
The Networkers: An interview with Francesca Newland about 'style, experience and understanding’ for Campaign Magazine’s weekly Q&A with industry leaders. (Plain text version 0.1mb pdf)
Forming Emotional Attachments with Brands: A chat with Jacksonville’s Channel 4 Morning Show presenter Bruce Hamilton about the new book and the development of emotional attachments with Brands.
The Cultural Fabric of Brands: An interview with 9 News Business reporter Gregg Moss about the new book Lovemarks: The Future Beyond Brands and how brands have become an integral part of our cultural fabric.
All You Need Is Love: London correspondent Lisa Owen explores the concept of Lovemarks and attends the London launch of the book Lovemarks: The Future Beyond Brands.
Turning a Brand Into an Object of Love: John Gapper reviews the book Lovemarks: The Future Beyond Brands, and discusses exclusivity and emotional involvement. (Plain text version 0.1mb pdf)
Winning Hearts of Consumers: Eric Pfanner calls by the London International Book Fair to review the new book Lovemarks: The Future Beyond Brands. (Plain text version 0.1mb pdf)
The Future of Brands: Business Today’s Nigel Cassidy ventures to the London International Book Fair to review the book Lovemarks: The Future Beyond Brands.
Brand New Gospel of the Man in Black: A Sunday Tribune article about Lovemarks and the need to foster a “capitalism of inclusion”. (Plain text version 0.1mb pdf)
Love Is All You Need, Says Head Of Saatchi: A discussion with Raymond Snoddy about consumers, the future beyond branding and whether The Times newspaper has enough emotional appeal to be a ‘Lovemark’.
We Do Not Want To Be No.1 In Advertising: An article published in the Spanish Newspaper ‘El Pais’ about simplicity, partnerships and Lovemarks – brands that inspire loyalty beyond reason. (English translation 0.1mb pdf)
The Ad Man Who Sells Emotions: Italian magazine ‘Economy’ looks at the Lovemark concept and the rise of one of noblest names in world advertising - Saatchi & Saatchi. (English translation 0.1mb pdf)
We are Enjoying the Recession!: A newspaper Q&A which includes questions on leadership during a recession and Poland’s EU opportunities. (English translation 0.1mb pdf)
Zoledziowski: Expansion during Recession: Marek Zoledziowski, CEO of Saatchi & Saatchi Poland, announces plans to increase the company’s turnover by 10% to a local business weekly. (English translation 0.1mb pdf)
Lovemarks: Loving Brands: An article on Lovemarks, a philosophy that approaches brands and products, with the conviction that emotions are pivotal to human and consumer behavior. (English translation 0.1mb pdf)
Love Without Reason: Media I Marketing magazine looks at the Cannes Advertising Awards, Procter & Gamble’s commitment to creativity, and the importance of dreams. English translation 0.1mb pdf)
Love In Business: An interview with Michelle Caruso-Cabrera, discussing current issues facing the advertising industry, and the importance of Love in business.
Saatchi Makes A Beeline For Kodak: An announcement of Saatchi & Saatchi’s desire for a fourth global client. Eastman Kodak Co. and a ‘big brewer’ are reported to be among its intended prospects.
A Little Bit Of TLC…And A Lot Of P&G: A look at the need for emotional connections and the development of brand loyalty for key client Procter & Gamble.
Stairway To Kevin Leads To Saatchi Lair: A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi's Auckland office. (Plain text version 0.1mb pdf)
Atenciŏn a la Lovemark: In its December 2002 edition ‘The Future Begins Today’, Spanish Magazine IPMARK reproduces the 2010 speech to Cambridge on near future visions. (English translation 0.1mb pdf)
A New Sun is Rising: BVA Academy Master class students in Utrecht, near Amsterdam discover how to “transform management with inspiration, and engage both head and heart”. (No English translation is available)
In the Name of Love: An article published in the Spanish marketing magazine Anuncios about love, respect and the quest to inspire. (English translation 0.1mb pdf)
Delegates told: ‘Think Local, Go Global’: Delegates at the International Advertising Association World Congress in Beirut are told to ‘open up to inspiration’.
Buzz on Branding: An article looking at why higher education should care about Lovemarking? Created for the Lawlor Review, the premier US education marketing journal.
Love That Brand: Over trademarks and don’t trust trustmarks? Go for the Lovemark. This article looks at the prescription for ailing brands. (Plain text version 0.1mb pdf)
Who Loves You Baby – Kevin Does grrr: An explanation of the genesis of Lovemarks, and the implications for the future of brands. (Plain text version 0.1mb pdf)
Learning the Business of Sport: Hire on passion, give autonomy, cut bureaucracy, bosses shouldn’t try to be messiahs – stories from the annals of peak performance.
Ahead of the Game: “People will contribute better if you praise them, not kick their butt” and other wisdom from a comprehensive profile in the magazine for chartered accountants. (Plain text version 0.1mb pdf)
Run with the Bulls: Australia’s leading news magazine reports the world’s leading sports organizations hold the secret to running successful companies. (Plain text version 0.1mb pdf)
Globe-trotting Ad Guy: An invigorating conversation about Saatchi & Saatchi getting paid for ideas, language, art, travel and sport. (Plain text version 0.1mb pdf)
Ad Shops’Job is Passion: Emotion, passion and ideas are what clients need from creative agencies, and no one else in the supplier mix is capable of providing these essentials. (Plain text version 0.1mb pdf)
Corporate Renegade Heads Up Saatchi & Saatchi: Where do ideas come from? From meetings? Plane rides? Not likely. A wide ride through creativity, music, putting the feet up on the desk. (Plain text version 0.1mb pdf)
Sorting out Saatchi: “We're going to avoid terror. At Saatchi & Saatchi we’re doing it through love, affection, confidence, belief, motivation and inspiration.” (Plain text version 0.1mb pdf)
