Trademarks were products that learned to crawl; brands are trademarks that learnt to walk upright. What’s next in the evolutionary chain? Lovemarks: brands that soar. How to give them wings? There’s nothing as elevating as love.

A state-of-the-concept Lovemark summation, a précis of a game breaking idea designed to forge lasting emotional connections.

Two books have now been written on the Lovemarks story - Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution. Both offer engaging and insightful ideas and stories, helping to answer the hottest question in business today: What comes after brands?

Here's a snapshot of worldwide Lovemark thinking - the products, people and places that saatchikevin.com visitors like best.