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Lovemarks
Trademarks were products that learned to crawl; brands are trademarks that learned to walk upright. What’s next in the evolutionary chain? Lovemarks: Here's a little background reading and the story so far...
Lovemarks Campus
For educators, students or marketers who want a deeper understanding of Lovemarks. Discover and explore Lovemarks Campus on Facebook, Twitter or on its website.
The Story Behind Lovemarks
Trademarks were products that learned to crawl; brands are trademarks that learnt to walk upright. What’s next in the evolutionary chain? Lovemarks: brands that soar. How to give them wings? There’s nothing as elevating as love.
Love Changes Everything
A state-of-the-concept Lovemark summation, a précis of a game breaking idea designed to forge lasting emotional connections.
The Lovemarks Books
Two books have now been written on the Lovemarks story - Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution. Both offer engaging and insightful ideas and stories, helping to answer the hottest question in business today: What comes after brands?
Lovemark Nominations
Here's a snapshot of worldwide Lovemark thinking - the products, people and places that saatchikevin.com visitors like best.