Focus: To fill the world with Lovemarks.
Spirit: Nothing Is Impossible. One Team, One Dream.
Keywords: The Future Beyond Brands; The Unreasonable Power of Creativity; Emotion Leads to Action; World-changing Ideas; sisomo: Sight, Sound and Motion; Lovemarks: Mystery, Sensuality and Intimacy; Loyalty Beyond Reason; Participation Economy; Now.
Primary Strengths: World-changing creative ideas; deep understanding of consumers; extremely efficient global and regional networks; rigorous methodologies.
Founded in 1970 by Charles and Maurice Saatchi; groundbreaking work including for British Airways, Castlemaine XXXX and Silk Cut; in 1978 the largest agency in the UK; in 1979 the first agency to be appointed by a British political party to help win an election; in 1988 global expansion by acquisition sees Saatchi & Saatchi become the largest agency in the world; first agency over the Berlin Wall; 1995 Saatchi brothers leave after shareholder revolt; new CEO Bob Seelert restructures company 1995–1997; Kevin Roberts appointed CEO 1997; "advertising" dropped from name in December 1997 to signal shift to an Ideas Company; becomes The Lovemarks Company in 2008.
Reach: With over 6000 people in 140 offices in 76 countries, we work with 17 of the top global advertisers.
Largest Offices: New York, Los Angeles, London, Milan, Paris, China.
Ownership: Publicis Groupe S.A., the world's 3rd largest communications group. Headquartered in New York.
Key Clients (alphabetical):
| Bel |
Mead Johnson |
| Deutsche Telekom/T-Mobile |
Novartis |
|
Diageo/Guinness
|
Procter & Gamble |
| Emirates Airline |
Sony Ericsson |
| General Mills |
Toyota/Lexus |
| JCPenney |
Visa Europe |
Full Service Integrated Communication Agencies: creative ideas; Lovemarks development and research; communication and marketing strategy; consumer research and forecasting; identity and brand development; advertising and production (television, film, print, radio, web, magazine, outdoor, direct); digital marketing; shopper marketing; sponsorship and promotions; multicultural marketing; cause-related marketing; healthcare marketing; kids connection.
Expertise: automotive; fast moving consumer goods, from hair and laundry to feminine, women and baby products, beverages (water to beer to wine) and ice-cream; pharmaceuticals (pain relief to condoms); telecommunications (fixed and mobile); computer equipment and networking; lotteries; travel (airlines, cruise ships, destinations); sports apparel; banking, financial and transaction services; retailing; consumer electronics; postal services; photography; travel and tourism; energy and electricity; sunglasses and watches; armed services; city and country branding; extensive social communications programs from action on HIV/Aids to anti-drink driving, gun control, elimination of nuclear testing, child protection, refugee awareness, overcoming racism, and sustainability.
Creative Highlights 2010–2011:
- Cannes International Advertising Festival 2010 – 32 Lions, including 9 Gold, 10 Silver and 12 Bronze; Del Campo Nazca Saatchi & Saatchi wins a Grand Prix for Andes 'Teletransporter'.
- Del Campo Nazca Saatchi & Saatchi Argentina was named AdAge ‘International Agency of the Year’ and Conill, USA, was awarded the title of AdAge ‘Multicultural Agency of the Year’.
- 50th International Clio Awards – 19 statues. New York was the most awarded Saatchi & Saatchi agency, with 10 of these for clients including Procter & Gamble, JCPenney and General Mills.
- Saatchi & Saatchi New York was ranked 3rd in the Creativity Magazine's 'Award Report'; taking into account awards won at Art Directors Club, AICP, ANDY Awards, Cannes, Clios, D&AD and One Show.
- Effies – Saatchi & Saatchi New York wins 4 Gold Effies, the most awarded to a single agency; client MillerCoors was the marketer with the most Golds.
- The British Television Advertising Awards named T-Mobile ‘Dance’ Best Television Commercial of the Year.
- Cadbury’s ‘Check’, 'You’re Right’ and ‘Shh’ from Del Campo Nazca Saatchi & Saatchi Argentina is the third most awarded film campaign in the world according to the Gunn Report 2010.
Recent New Business Wins: Lenovo (global), Dubai Global Energy Forum (UAE), Nulaid (South Africa), Coca-Cola (Argentina), FMG (New Zealand), La Foret (SSF Tokyo), Elections New Zealand (New Zealand), Healthy Weight Commitment Foundation (New York), Tuffy (South Africa), Pampers/Olay/Head & Shoulders (Digital/Brazil), Honda (Brazil), York Timbers (South Africa), Sony PlayStation (Latin America), Harley-Davidson (India), Chivas Regal (China), Lurpak (global), Sanitarium (New Zealand), Toyota (Finland, Italy), Carlsberg (China), Sea Mild (China), Manfrotto (global), Post-It (Italy), The European Tour (global), Ariel (East and West Africa), Huiyuan (China), Sanofi-Aventis (South Africa), Postel (Italy), Wall's (UK), South China Football Club (China), Sara Lee Senseo (Europe).
What Our People Say: "Hottest agency in town." "Coolest agency in town." "We never give clients what they want. Instead we give them what they never dreamed possible." "Zero bureaucracy, immediate response." "If you can dream it, you can do it." "We love what we do and we love to see it work for our clients." "Fun people. Big brains. Big hearts." "Inspirational and a bit crazy." "We're not gazing into crystal balls. We're creating the vision inside them."
Saatchi & Saatchi Worldwide Executive Board:
- Kevin Roberts – CEO Worldwide
- Mary Baglivo – CEO New York; CEO/Chair The Americas
- Justin Billingsley – Chairman & Regional CEO, China
- Bill Cochrane – Worldwide CFO
- Vaughan Emsley – General Manager P&G Publicis Groupe
- Chris Foster – Chairman & Regional CEO, Asia Pacific
- Dina Howell – CEO Worldwide, Saatchi & Saatchi X
- Richard Hytner – Deputy Chairman, Worldwide
- Milano Reyna – Worldwide Talent Director
- Kurt Ritter – Chairman & CEO Saatchi & Saatchi LA and Team One
- Bob Seelert – Worldwide Chairman
- Robert Senior – Chairman Creative Board, Chairman & CEO SSF Group EMEA
- Pedro Simko – CMO EMEA, Chairman Switzerland
- Brent Smart – Worldwide Managing Director General Mills
- Adam Werbach – Chief Sustainability Officer
