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Inspirational Dream: To be revered as the hothouse for world-changing ideas that create sustainable growth for our clients.
Focus: To fill the world with Lovemarks.
Spirit: Nothing Is Impossible. One Team, One Dream.
Keywords: I-words are Ideas, Imagination, Insight, Instinct and Inspiration; E-words are Edge, where new ideas come from; Energy, to give them life; Empathy, for common understanding; Excitement to turn it on; and Emotion, to make the connections. sisomo: Sight, Sound and Motion. Lovemarks: Mystery, Sensuality and Mystery. Loyalty Beyond Reason.
Founded in 1970; first agency over the Berlin Wall; in 1979 the first agency to be appointed by a British political party to help win an election; "advertising" dropped from name in December 1997 to signal shift to an Ideas Company and became the Lovemarks Company in 2008
Reach: With over 6000 people in 150 offices over 86 countries we work with 17 of the top global advertisers. For Procter & Gamble, the world's largest advertiser, Saatchi & Saatchi handles eight of their top ten brands.
Ownership: Publicis Groupe S.A., the world's 4th largest communications group.
Key Clients (alphabetical): Carlsberg, Deutsche Telekom (T-Mobile), General Mills, JCPenney, Lexus, Novartis, Procter & Gamble, Toyota, Visa Europe.
Ideal Client Outcomes: Create Lovemarks, Inspirational Consumers and Loyalty Beyond Reason.
2008 Creative Highlights:
2008 New Business Wins: Appelton Rum (Canada), ArcelorMittal (global), Atlantis (Kerzner Group) (pan-European), AXA (UK), Bally (UK), BNI (Indonesia), Cadbury (multiregional), Flybaboo (pan-European), Flexjet (USA), Guinness 250th anniversary (global), Healthy New York (USA), Jamie Oliver (UK), Kroger Brands (Canada), Nippon Paint (China), Suntory (China), Volvo (Germany), Walmart (Canada), Wellpoint (USA).
Largest Offices: New York, Los Angeles, London, Italy, France, China.
Globally Focused management team who are competitive, passionate and restless team players.
Informed, Incentivized and Empowered Staff – One Team One Dream.
What our People Say: "Hottest agency in town." "Coolest agency in town." "We never give clients what they want. Instead we give them what they never dreamed possible." "Zero bureaucracy, immediate response." "If you can dream it, you can do it." "We love what we do and we love to see it work for our clients." "Fun people. Big brains. Big hearts." "Inspirational and a bit crazy." "We're not gazing into crystal balls. We're creating the vision inside them."
Full Service Integrated Communication Agencies: creative ideas; Lovemarks development and research; communication and marketing strategy; consumer research and forecasting; identity and logo development; advertising scripts and production (television, film, print, radio, web, magazine, outdoor, direct); internet marketing; sponsorship and promotions; public relations; multicultural marketing; cause-related marketing; healthcare marketing; kids connection.
Expertise: automotive; fast moving consumer goods, from hair and laundry to feminine, women and baby products, beverages (water to beer to wine) and ice-cream; pharmaceuticals (pain relief to condoms); telecommunications (fixed and mobile); computer equipment and networking; lotteries; travel (airlines, cruise ships, destinations); sports apparel; banking, financial and transaction services; internet retailing; consumer electronics; postal services; photography; travel and tourism; energy and electricity; sunglasses and watches; armed services; city and country branding; extensive social communications programs from action on HIV/Aids to anti-drink driving, gun control, elimination of nuclear testing, child protection, refugee awareness and overcoming racism.
Saatchi & Saatchi Worldwide Executive Board:
