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Saatchi & Saatchi News
Here's a selection of media articles from around the world: corporate news, creative initiatives and innovations, provocations, awards, alliances, new business wins and stories that affect our business. Adobe Reader 5.0 or later is required to view these files.
GREENBIZ RADIO (0.1mb pdf)
Judah Schiller on Sustainability:
Greenbiz Radio talks to Judah Schiller, executive vice president of Saatchi and Saatchi S, about the tools used to engage Wal-Mart's workforce, as well as advice to companies looking for ways to inspire its workers to carry forward sustainability efforts. Listen to Podcast.
CEO MIDDLE EAST (0.8MB PDF)
All you need is Love:
Leading business magazine, CEO Middle East, talks with Steve Anastasiadis, CEO of Saatchi & Saatchi's Dubai agency, about Lovemarks, marketing and branding in the Middle East. www.arabianbusiness.com
PRNEWS br(0.2MB PDF)
World Changing Ideas Award Winner Announced:
Her Royal Highness Princess Badiya of Jordan, announces the winner of the 2008 Saatchi & Saatchi Award For World Changing Ideas. LifeStraw®, a revolutionary personal water-purification tool for use in the developing world, has won the fifth Saatchi & Saatchi Award for World Changing Ideas. 2008 World Changing Ideas Award Winner Announced (pdf) | Watch Video
THE INDEPENDENT (0.2MB)
Sandy Thompson on Brand Loyalty:
Sandy Thompson, Saatchi & Saatchi's Worldwide Director of Strategic Planning talks about "Xploring", which was developed to uncover the truth about people's experiences and focus Clients on real people living in the real world. "Some agencies still talk about consumers. We get involved with people..."
ADOIMAGAZINE (0.1mb pdf)
Saatchi & Saatchi appoint new Chairman and CEO Asia Pacific:
Saatchi & Saatchi has appointed Ian Rowden as the new Chairman and Chief Executive Officer Asia-Pacific of Saatchi & Saatchi. Rowden will report directly to Saatchi & Saatchi CEO World Wide, Kevin Roberts.
ADVERTISING AGE (0.1mb pdf)
Saatchi Opens Green Consultancy: Making a play to reach more environmentally-conscious consumers, Publicis Groupe announced its acquisition of green consultancy Act Now Productions.
SAATCHI & SAATCHI (link)
Saatchi & Saatchi Sustainability: Publicis Groupe announces the acquisition of leading sustainability consultancy Act Now Productions. Act Now will be part of the new Saatchi & Saatchi S network.
SAATCHI & SAATCHI (0.1mb pdf)
World Changing Ideas Award Finalists Announced: Bob Isherwood, Worldwide Creative Director of Saatchi & Saatchi, announces contenders for the 2008 Saatchi & Saatchi Award For World Changing Ideas. Ten extraordinary innovations line up for the US$100,000 award. www.saatchi.com
SAATCHI & SAATCHI (0.1mb pdf)
Toyota's Golden Anniversary in the USA: Saatchi & Saatchi LA has been celebrating the anniversary of Toyota's 50 years in the U.S. As Toyota’s advertising agency of record for the majority of those 50 years, the agency shares in Toyota’s success. www.saatchi.com
THE DAILY TELEGRAPH (0.1mb pdf)
Saatchi & Saatchi wins Labour Party account: Saatchi & Saatchi, which masterminded Margaret Thatcher's three election victories, has been appointed to handle Labour's advertising account. www.telegraph.co.uk
MARKETING WEEK (0.1mb pdf)
Technology Brands Fail Women: Electronics retailers will miss out on £600m this year because they are failing to connect with women. View related blog post on KR Connect. www.marketingweek.co.uk
ADWEEK (0.1mb pdf)
Saatchi Picks Up Project From EMI Music: Mark Turner from Saatchi & Saatchi, Torrance, California says "Music and emotion go hand-in-hand. They want new musical strategies and ways to re-engage with consumers". www.adweek.com
FOX NEWS (0.1mb pdf)
Wendy's Markets to Youth With Red-Wigged Man: A red-wigged man screaming about juicy hamburgers to dozens of people kicking trees in a forest has become an unlikely advertising success. View 'Kicking Trees' on www.youtube.com, and the follow up 'Hole' on www.adrants.com.
NEW YORK TIMES (0.1mb pdf)
Penney Takes Aim at the Heartstrings: JCPenney has introduced a series of campaigns that above all tell stories – "Heartstring-tugging, even tear-jerking tales that look very little like anything a department store has done before in the advertising realm." www.nytimes.com
SMARTBRIEF (0.1mb pdf)
Agency of the Year: Saatchi & Saatchi New York has been awarded ‘Agency of the Year’ at Cannes 2007.  Their outstanding tally of a Grand Prix (for Procter & Gamble’s Ultra Tide), two Gold Lions, five Silver and one Bronze was enough to take them to the top of the Agency table. www.smartbrief.com
SAATCHI & SAATCHI (0.1mb pdf)
2007 New Directors' Showcase - Magical! This year's New Directors Showcase at Cannes was brought to life with a mind boggling performance showing a wannabe director who overcomes obstacles and rejections to finally take charge of a shoot. Click here to view video of the performance. www.saatchi.com
INSIDE RETAILING (0.1mb pdf)
What Men Want: Men shop like they drive – fast, random and they avoid asking for directions. This article by Jonathan Russell (Saatchi & Saatchi X) looks at how to make men turn into your store. www.insideretailing.com.au
ADRANTS (0.1mb pdf)
And the Clio Winners Are: Saatchi & Saatchi New York was named Agency of the Year and Saatchi & Saatchi Worldwide was named Agency Network of the Year in the 48th Clio Festival held at South Beach, Miami. www.adrants.com
THE DAILY TELEGRAPH (0.7mb pdf)
Master of Invention: Saatchi & Saatchi London has created some of the most effective advertising ever run. This article looks at how the agency is forging new paths in a rapidly changing marketplace. www.telegraph.co.uk
ADVERTISING AGE (0.1mb pdf)
JCPenney’s First Saatchi ‘Lovemarks’ Ads are Magnificent: Bob Garfield's review of the new JCPenney ads - "Gorgeous Music Attached to Gorgeous Video to Gorgeous Effect". www.adage.com
THE WALL STREET JOURNAL (0.1mb pdf)
Penney’s Updated Image: JCPenney unveils a new marketing campaign centered around the slogan "Every Day Matters," the latest step in its long-running push to update its image to reflect more stylish offerings. View associated video (Dow Jones Online).
BIZCOMMUNITY.com (0.1mb pdf)
Pendoring goes to Saatchi: Saatchi & Saatchi (South Africa) has topped six other agencies to win the 2007 Pendoring advertising account.  Insiders say Saatchi & Saatchi’s submission was head and shoulders above the others. www.bizcommunity.com
THE WALL STREET JOURNAL (0.1mb pdf)
Publicis Acquisition: Saatchi & Saatchi's parent company, Publicis Groupe SA, expects to complete its acquisition Digitas Inc. next month, with the aim of becoming "a global leader" in digital-marketing. www.wsj.com
ADVERTISING AGE (0.1mb pdf)
Wendy’s Account Goes To Saatchi & Saatchi: Wendy's is moving its $300 million creative account to Publicis Groupe's Saatchi & Saatchi, and Saatchi sibling MediaVest will handle media buying and planning responsibilities. www.adage.com
REUTERS (0.1mb pdf)
J.C. Penney Shares Soar: J.C. Penney shares touched a lifetime high on Thursday after J.P. Morgan Securities upgraded the department store operator to "overweight" from "neutral," citing strong earnings growth. www.reuters.com
NATIONAL POST (0.1mb pdf)
Two Heads are Better: Since 2004, Saatchi & Saatchi's executive team of CEO Mary Baglivo and chief creative officer Tony Granger have grown the firm's New York and Canadian profits and the client list. The firm has gone from success to success. www.nationalpost.com
BRAND REPUBLIC (0.1mb pdf)
Saatchi & Saatchi Wins £50m Sony Ericsson Global Account: Sony Ericsson Mobile has appointed Saatchi & Saatchi London to handle its £50m global advertising account after a competitive pitch against DDB London, McCann Erickson and Publicis. www.brandrepublic.com
ADVERTISING AGE (0.1mb pdf)
Saatchi Wins Sony Ericsson Global Creative Account: Sony Ericsson Mobile Communications has awarded its global creative account to Publicis Groupe's Saatchi & Saatchi, London, according to executives familiar with the review. www.adage.com
AD WEEK (0.1mb pdf)
Penney, Saatchi Seek 'Middle America': J.C. Penney's desire to reposition its brand as the preferred choice in the "hearts and minds of Middle America" drove its decision last week to shift creative duties from DDB to Saatchi & Saatchi. www.adweek.com
CHICAGO TRIBUNE (0.1mb pdf)
Breaking Up Is Hard To Do: J.C. Penney drops DDB Chicago for sweet-talking suitor Saatchi & Saatchi. www.chicagotribune.com
AD WEEK (0.1mb pdf)
J.C. Penney Shifts to Saatchi: J.C. Penney today confirmed naming Publicis Groupe's Saatchi & Saatchi as its new lead agency, effective Dec. 1. www.adweek.com
JACK MYERS: TV AD EFFECTIVENESS (0.1mb pdf)
Studies suggest only 12% of TV advertising will be effective in the year 2010. Jack Myers focuses on the growing importance of multi-platform extensions, interactivity and off-channel marketing partnerships and sponsorships.
OMMA (3.9mb pdf)
Yaris is Your New Friend: Saatchi & Saatchi’s Toyota Yaris campaign incorporates gaming, wireless mobisodes, and music to bond with its young target market.
CAMPAIGN (2.7mb pdf)
Saatchi & Saatchi Must Modernise: Saatchi & Saatchi’s new Dubai Managing Director Steve Anastasiadis says “We need to develop our capabilities and knowledge of mobile and new media technology, and understand how people use these mediums in their lives”.
JACK MYERS (0.1mb pdf)
Creative Agencies Must Focus on New Media & Emotional Connections: Saatchi & Saatchi is one of only a handful of agencies that are making integration of new media realities a centerpiece of their own brand focus.
NZ HERALD (0.7mb pdf)
Saatchis’ Turnaround Set in Stone: Saatchi & Saatchi NZ CEO Andrew Stone talks to the NZ Herald about recent business growth in New Zealand.
ADWEEK (1.2mb pdf)
Concrete Changes: An array of innovators and celebrities gathered at Saatchi & Saatchi’s New York headquarters for the agency’s biennial Award for World Changing ideas. (Saatchikevin.com article 0.1mb pdf)   (External link to Innovation in Communication website)
SYDNEY MORNING HERALD (0.1mb pdf)
Things are Stirring in Adland: Saatchi & Saatchi has come from nowhere to outrank the other top shops, Clemenger and Singleton Ogilvy & Mather, for the No. 1 agency position in Australia.  Saatchi took out 23 of the 25 categories in which marketers were asked to rank ad agencies.
THE HUB (0.4mb pdf)
Saatchi’s Latest Lovemark: One year into her new role as chief executive of Saatchi & Saatchi’s New York office, Mary Baglivo talks about the agency’s work for Ameriprise and how it is building “loyalty beyond reason”.
BUSINESS WIRE (0.1mb pdf)
Alcoa BCS Selects Saatchi & Saatchi as Agency of Record: Major architectural product and systems seller Alcoa has selected Saatchi & Saatchi as its agency of record, engaging them to refine and strengthen Alcoa’s international brands.
THE INDEPENDENT (0.3mb pdf)
Kate Stanners On Women in Advertising: Kate Stanners, Executive Creative Director at Saatchi & Saatchi UK, responds to Neil French’s famous comment that female creatives are “crap”.  She discusses her experiences as a successful career woman and mother in the advertising industry.
OLYMPIC NEWS (1mb pdf)
Discover The 2006 Celebrate Humanity Campaign: Coverage of the 2006 Celebrate Humanity campaign for the Olympic Games, conceived and designed by Saatchi & Saatchi New York.
BRAND REPUBLIC (0.1mb pdf)
Sport England Launches Campaign To Get The UK Active: An article covering the Everyday Sport campaign in the United Kingdom, created by Team Saatchi, and featuring sporting superstars Rio Ferdinand, Jonny Wilkinson and Sebastian Coe.
CNN.COM (0.2mb pdf)
Making Ads In A ‘Radically Different’ Way: Interview with Lee Daley, Saatchi & Saatchi UK chairman and CEO.  Lee talks about how the traditional advertising model will change as a result of new technology, and how Saatchi & Saatchi is adapting to meet the challenges of the 21st Century.
THE INDEPENDENT (0.1mb pdf)
Making The Brand Memorable: Chief executive of Saatchi & Saatchi X, Andy Murray, discusses retail marketing and how a large proportion of brand decisions are made in store.  Too much choice?  Insights into how to make a difference on the supermarket shelf.
ADVERTISING AGE (0.1mb pdf)
Saatchi Executive Tries To Decipher The Tea Leaves For P&G and Publicis: A profile on Vaughan Emsley, general manager of the Procter & Gamble account for Saatchi & Saatchi.  The P&G account is the world’s biggest, and Vaughan is the man for the job.
ADVERTISING AGE (0.6mb pdf)
Saatchi’s Strange Cannes Eyeball Show: Coverage of the New Director’s Showcase at Cannes.  Attendees were treated to an eye-popping visual feast, with ex-creative director Paul Arden emerging from a mysterious “Eye-Pod”.
CONTAGIOUS (0.2mb pdf)
Rule Breakers / Big Transforming Ideas: Insights into the changing marketing landscape, and how Big Transformational Ideas will cut through the clutter and create loyalty beyond reason amongst consumers.
THE ADVERTISER (1.4mb pdf)
How An Agency Evaluates A Client: Kevin Roberts and Bob Isherwood highlight the Top 20 qualities reviewed when evaluating potential clients for the US Association of National Advertisers’ (ANA) magazine.
PROMO (1.6mb pdf)
The Idea Makers: Interview with Andy Murray, formerly of Thompson Murray, and now CEO of shopper marketing network Saatchi & Saatchi X, and some compelling ideas on retail and integrated marketing.
PRESS RELEASE (0.1mb pdf)
New Leadership for Saatchi & Saatchi UK: Saatchi & Saatchi today announced the promotion of Kevin Dundas to Worldwide Strategy Director; and the appointment of Lee Daley as Chairman and CEO of Saatchi & Saatchi UK Group.
CNN (0.1mb pdf)
The Changing Face of Advertising: Andy Murray, CEO of Saatchi & Saatchi X, believes technology will play an even bigger role in large-scale stores, such as supermarkets, which also opens up the possibilities for advertising.
FINANCIAL TIMES (0.1mb pdf)
Saatchi & Saatchi Buys Store Marketing Group: The growing importance of in-store marketing has prompted Saatchi & Saatchi to buy a company that helps Wal-Mart and other retailers develop new ways of attracting the attention of shoppers.
ADWEEK (0.1mb pdf)
Saatchi’s Ads Dissect Olympic Spirit: Christopher Reeve, Nelson Mandela and Kofi Annan are among the iconic figures who serve as ambassadors in Saatchi & Saatchi’s first work for the International Olympic Committee, a global splash for this summer’s Olympic Games in Athens.
CAMPAIGN BRIEF (2.7mb pdf)
Saatchi’s On Fire: Campaign Brief announced Saatchi & Saatchi Australia as its 2003 Agency Of The Year.  New business wins, a potent CEO/ECD combination and award winning creative are all credited in creating great results for the Sydney office.
UK TIMES (2mb pdf)
Sad Saga Of How The Media Twins Grew Apart: Two similar advertising and marketing groups, Saatchi & Saatchi and Cordiant Communications, were demerged and allowed to go their separate ways back in 1997.  Raymond Snoddy asks why one thrived and one faltered.
ADVERTISING AGE (0.5mb pdf)
Saatchi’s Innovative Prize Party: The Third Saatchi & Saatchi Innovation in Communication Award was presented in New York city on 27 May.  The Award brought together 11 world-changing innovations and a stellar judging panel.
ADWEEK (0.6mb pdf)
Saatchi Salutes Latest Inventions: The Third Saatchi & Saatchi  Innovations in Communication Award since 1998 was decided between 11 finalists.  Dr Dave Irvine Halliday of Calgary, Canada, won a grand-prize of US$50,000 for the work of the Light Up The World Foundation.
ADWEEK (5mb pdf)
Saatchi Agency of the Year: Old Dogs, New Tricks.  Longtime Saatchi & Saatchi clients help spark a creative revival.
ADVERTISING AGE (0.4mb pdf)
Saatchi wins Lion’s share at Cannes: The Saatchi & Saatchi network won the No. 1 slot for Cannes Lion winners by a huge margin.  Saatchi & Saatchi show great breadth in the scope of its award-winning creative work, ranging from the controversial Club 18-30 print campaign that won the Press & Poster Grand Prix by parading that which lures young British holidaymakers, to a heartbreaking commercial called “Cartoon” for the National Society for the Prevention of Cruelty to Children.
SAATCHI INTRANET - BOB ISHERWOOD ON CANNES (0.1mb pdf)
Cannes Jury President and Saatchi & Saatchi Worldwide Creative Director Bob Isherwood talks about the Cannes International Advertising Festival and it's contribution to world standard creativity.
ADVERTISING AGE (0.1mb pdf)
Publicis to Aquire BCOM3 for $3 Billion: Also Announces Strategic Partnership With Dentsu.  Saatchi & Saatchi’s parent Publicis Groupe has agreed to buy US-based rival Bcom3 for US$3billion, making Saatchi & Saatchi part of the world’s fourth-largest (previously sixth) advertising group.  The merger adds to the elite Publicis fold the likes of Leo Burnett, D’Arcy Masius Benton & Bowles, Starcom MediaVest Group and Japan’s largest ad agency Dentsu.
ADVERTISING AGE (0.3mb pdf)
Saatchi, DDB take Cannes Lion’s Share: Saatchi & Saatchi tied for creative supremacy and most Lions won by agency networks at this year’s International Advertising Festival at Cannes.  The coveted agency of the year title went to Saatchi’s Brazilian agency, F/Nazca Saatchi & Saatchi, which won eight Lions.
ADVERTISING AGE (0.2mb pdf)
Cannes Judge Isherwood Makes Ad Fest Memorable: Last year in Cannes, Cirque du Soleil performers appeared to decapitate Bob Isherwood so he could introduce himself as Saatchi’s creative head.  This year Isherwood, the Worldwide Creative Director of Saatchi & Saatchi, is keeping his head firmly on his shoulders.  He’s the Cannes jury president, and he brings creative experience in Australia, Europe and North America to his task of judging the year’s best ads.
ADVERTISING AGE (0.1mb pdf)
Real-life Ghostbuster: Bob Isherwood, the Worldwide Creative Director of Saatchi & Saatchi and president of the TV and Print & Poster juries at Cannes this year, made his mark by taking a stand against “scam ads".
FAST COMPANY (0.1mb pdf)
Trust in the Future: The combination of rising global competition, proliferating product offerings, and multiplying Web sites has put a premium on a company’s ability to establish its brand as a recognized mark.  Today, says Roberts, brands are history.  "Looking forward, companies need to establish their products and services first as “trustmarks” and then, upping the ante even higher, as “Lovemarks”.
SAATCHIKEVIN.COM (0.2mb pdf)
Emotion on the Web: Here’s the challenge: how can we pump emotion into the web as we do with TV commercials? A smart group of people who work with us have started to mine the emotional seams of the web.
INTERNETNEWS.COM (0.1mb pdf)
Believing in Saatchi & Saatchi: Multi-faith spiritual site Beliefnet.com this week selected Saatchi & Saatchi to handle advertising duties, with estimated billings of $15 million.  “The pervasive and in turn mainstreaming of spirituality has created a renaissance for matters of the soul in the U.S. and around the world,” says Beliefnet.com chief executive officer Tony Uphoff.
THE AUTO CHANNEL.COM (0.1mb pdf)
Saatchi & Saatchi, Oasis Team up for Toyota Prius Ad Campaign: Toyota Motor Sales USA today announced that the advertising campaign for the revolutionary Prius hybrid gas/electric vehicle has been awarded to two agencies, Saatchi & Saatchi LA and Oasis Advertising of New York.