Here's a selection of media articles from around the world: corporate news, creative initiatives and innovations, provocations, awards, alliances, new business wins and stories that affect our business.
Gunn Report 2009 Ranking Successes for Network: Del Campo Nazca Saatchi & Saatchi has been named among the world’s top 5 most creative agencies for 2009. This year’s Gunn Report, the 11th edition of the prestigious creative rankings, placed the agency at number 5, the third time it has featured in the Top 10.
Best Practice Award for WWF & Cape Town: Saatchi & Saatchi Cape Town has announced that their high-impact integrated marketing communication campaign for client WWF has yielded the Mail & Guardian’s environmental best practice award presented during the Green Future Awards ceremony held in September. Saatchi & Saatchi Cape Town delivered a through-the-line campaign, including digital, direct marketing, out-of-home, radio and television commercials, brokered strategic alliances with multi-national companies and media houses, and also provided a high-octane social media & networking solution.
For a Football-Themed Campaign, It’s Shirts, No Skins: Phillips-Van Heusen Corporation is becoming the first sponsor of the Pro Football Hall of Fame in Canton, Ohio by teaming up with one of the largest retailers of the Van Heusen brand, J.C. Penney, for a campaign centered on the next inductees to the hall of fame and promoting a line of shirts, ties and other men’s apparel. The campaign is being created internally at Phillips-Van Heusen and by the J.C. Penney agency, Saatchi & Saatchi in New York. The idea is to give football fans a voice for the first time in the selection process by which the hall of fame inducts members.
Saatchi Wins Trans-Tasman MSN Award: Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.
MediaCom Leads Field at Radio Advertising Awards: In addition to the awards, this year’s event, held by the Radio Advertising Bureau, introduced a creative challenge with £1m of airtime to be shared between an existing and a new radio advertiser. Saatchi & Saatchi won the £500,000 award for the best new advertiser for Otrivine, entered with Global Radio Services, which judges said cleverly used a symphony of sound to bring the brand benefit to life.
Malta Guinness Commercial for Africa Released: Creative agency Saatchi & Saatchi Cape Town this week announced the release of a music video TV commercial for Malta Guinness, which forms part of its marketing communication campaign in Ghana, Nigeria, Cameroon, Kenya and Tanzania. The commercial, which commenced rotating on TV networks this week, aims to distinguish Diageo Africa's non-alcoholic beverage, Malta Guinness, from other malt drinks.
Choose Your DOT!: DOT stands for Do One Thing, and it’s a program launched by the global sustainability agency Saatchi & Saatchi S. Saatchi has been working with companies like Wal-Mart to launch the DOT program among their employees — changing “sustainability” from a vague concept into a specific task relating to one’s own life.
Hopenhagen: Public Support for A Climate Deal in Copenhagen: What do people around the world think about the threat of climate change and the promise of a new clean economy? Are they informed about the international negotiations in Copenhagen? The world's biggest advertising companies are putting aside their rivalries to collaborate on a new global campaign — Hopenhagen — about the hope of a green and prosperous future. Adam Werbach, CEO of Saatchi & Saatchi S will be speaking at the event.
Team One Buoys Heal the Bay With 'We're All Lifeguards' Campaign: In an effort to generate greater awareness around ocean advocacy, Team One has launched an integrated ad campaign for Heal the Bay — a nonprofit environmental organization based in Santa Monica, California. The campaign targets both coastal and inland communities while encouraging participation in the upcoming Coastal Cleanup Day on Saturday, September 19.
New Wheaties Fuel Targets Athletic Men: The campaign from Wheaties agency Saatchi & Saatchi focuses on "evolution," and forgoes the iconic "Breakfast of Champions" for the tagline: "Fuel. Win. Evolve." Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel's positioning aims to tap into the lucrative, fast-growing "functional" foods area, using star athletes to seal the appeal to men.
South China FC Appoints Saatchi & Saatchi : The chairman of the South China Football Club, Mr. Steven Lo, has announced the appointment of Saatchi & Saatchi as its advertising agency. This is the first time in Asia that a football team has commissioned a well-known international 4As agency to help raise them to a ‘best-in-class’ sports brand in the region and beyond.
Saatchi & Saatchi Scoops Wall’s Sausages: Kerry Foods has appointed Saatchi & Saatchi to handle the estimated £2m ad account for its sausage brand Wall’s. Saatchi & Saatchi was awarded the account following a pitch against BMB.
WEAVE Video Interview with Oliver Rosenthal, Saatchi & Saatchi (In German): What awaits us ten years after Web 2.0? Which forms of communication are necessary and useful? WEAVE talked about this and more during the RIA World with Oliver Rosenthal, Saatchi & Saatchi.
Sony Ericsson Unveils Plans for New Brand Message: Sony is rolling out the brand message “Make.Believe” that will feature in advertising across its businesses Sony Ericsson, Sony Computer Entertainment, Sony BMG, Sony Pictures and brands such as Playstation 3 and Vaio. The global launch will be spearheaded in the UK, with work created by Saatchi & Saatchi and Iris. It will be first time the handset maker will feature the “make.believe” tagline in its advertising.
Toyota Now Loves Saatchi & Saatchi in Finland Too: Toyota Auto Finland and Lahtinen & Mantere Saatchi & Saatchi have signed a contract of co-operation which brings responsibility for Toyota and Lexus communications into the agency. The assignment covers both above and below the line communication, from websites and prints to TV spots and dealer materials.
In Jakarta, Healthy Meals at Foodcarts for Kids: A new social enterprise by Mercy Corps is taking a pragmatic approach to improving children's food intake. The Healthy Street Foods Project has funded a fleet of food stalls and is providing them to selected street-vendors around the city. Each cart comes equipped with a hand-washing station, and they have been designed by Saatchi & Saatchi to be both appealing and accessible to young children, displaying food at child's-eye-level and featuring colourful pictures of “superkids”.
Rocky Mountain Institute to Host RMI2009: Rocky Mountain Institute, the world’s leading non-profit dedicated to resource and energy efficiency announced today the agenda and speakers for its upcoming symposium, “RMI2009: From Ideas to Solutions, taking place October 1-3 2009 at the Westin-Market Street in San Francisco. Featured speakers include Adam Werbach, Global CEO of Saatchi & Saatchi S.
Toyota Uses Subtle Approach In Prius Effort: Marketing Daily discussed the Toyota Prius “Harmony Between Man, Nature and Machine” campaign with John Lisko, executive communications director, Saatchi & Saatchi LA, who says the subtle approach is central to the campaign’s theme.
Take the Environment Out of Sustainability, Argues Former Sierra Club Chief: Adam Werbach’s career is something of a lodestar for the trajectory of the 21st century American environmental movement. A student activist tutored at the knee of the Archdruid himself, the legendary David Brower, Werbach was elected the youngest president of the Sierra Club in 1996 at age 23.
Saatchi & Saatchi Brussels Bags Solidarity Award 2009: Saatchi & Saatchi Brussels is more than proud to announce victory in the Solidarity Award 2009, a contest for ‘good cause’ adverts run each summer by the Belgian newspaper De Standaard.
Ace Saatchi & Saatchi Marks Diamond Jubilee: Ace Saatchi & Saatchi celebrated its 60th Anniversary with an intimate lunch with its clients — including some of the Philippines’ top CEOs and business executives.
BMZ to be Rebranded as Saatchi & Saatchi Düsseldorf: German communications agency BMZ, the Düsseldorf-based 100%-owned subsidiary of Publicis Groupe and part of the Publicis WW network, has rebranded to become Saatchi & Saatchi Düsseldorf.
Hahn Super Dry Moves to Saatchi & Saatchi: Lion Nathan has appointed Saatchi & Saatchi to handle creative duties for its Hahn Super Dry brand, replacing BMF Sydney, following an internal review. The win sees Saatchi & Saatchi, who have worked on a number of Lion Nathan’s brands for over a decade, add the low-carb beer brand, and mid-strength variant Hahn Super Dry 3.5, to its existing beer business including Beck’s, Toohey’s New and Toohey’s Old.
Mead Johnson Consolidates Global Creative with Saatchi & Saatchi: US-based Mead Johnson has consolidated its global creative account with Saatchi & Saatchi estimated to be worth US$500 million after a final two-way battle with Grey Advertising.
New Hire for Saatchi & Saatchi Wellness: After a number of recent account wins, Saatchi & Saatchi Wellness has announced that is expanding its ranks with the hire of Ned Russell as EVP, Director of Client Services; a new position at the agency.
Saatchi & Saatchi Wins Senseo Pan-European Account: Sara Lee has appointed Saatchi & Saatchi to handle the pan-European budget for its Senseo coffee brand. The account will be led out of the Brussels office.
Samsung Signs Up Saatchi & Saatchi Jordan: Samsung has announced the signing of a mutual co-operation agreement with the global advertising agency Saatchi & Saatchi. Under the agreement, Saatchi & Saatchi Jordan will handle Samsung’s regional marketing and advertising responsibilities in the Levant nations namely Jordan, Iraq, Syria, Lebanon and Palestine.
JC Penney Puts On Teen Fashion Show: Saatchi & Saatchi New York bring music to the fore in a new back-to-school campaign for JCPenney, with a dance track called "Too Fake" driving cinema and TV ads.
Will You Still Love Me Tomorrow?: Article by Andy Murray, Global CEO of Saatchi & Saatchi X in Adweek. “To ensure a brand will be loved tomorrow – and the days after tomorrow – marketers must first dive deep into what their shoppers care about today.”
When Sustainability Means More Than ‘Green’: Adam Werbach is CEO of Saatchi & Saatchi S, a consultancy arm of the global advertising firm dedicated to sustainability solutions. This article is adapted from his new book, Strategy for Sustainability: A Business Manifesto. In an accompanying video interview, he explains the ideas that inspired it.
JCPenney Plays Up Its Manhattan Opening: JCPenney, a retailer with middle-American roots, intends to make a grand entrance with its first store in Manhattan, a place at the heart of retailing. The campaign came from the JCPenney creative agency, Saatchi & Saatchi in New York, which produces their national ads carrying the theme “Every day matters”.
Saatchi N.Y. Taps Bittman for New Business: Saatchi & Saatchi New York has filled its top new business development post with Benjamin Bittman, a former global network director at M&C Saatchi in London. Bittman, 33, becomes chief marketing officer at his new shop, reporting to both Michael Zuna and Mary Baglivo.
Saatchi & Saatchi Ad Targets G8 on Maternal Health: A global campaign backed by international figures including Naomi Campbell, Gwyneth Paltrow, Yoko Ono and Annie Lennox is being launched this week calling on G8 leaders to keep their promises on maternal health. The advert has been created by Saatchi & Saatchi London and Freud communications.
Guinness Ad from Saatchi & Saatchi Toasts Brewery Founder: A global campaign for Guinness, created by Saatchi & Saatchi EMEA, commemorates the signing of the lease on its brewery at St. James's Gate, Dublin. In the TV ad 'To Arthur', a drinker in an Irish pub notices the 1759 date on his pint glass and raises his glass to toast its founder, Arthur Guinness.
New Directors Showcase 2009: Saatchi & Saatchitook a refreshing turn this year in the introduction to its 19th-annual New Directors’ Showcase at Cannes. Notably, the show introduced an online component in the form of a dedicated YouTube channel where viewers will eventually be able to watch all the films from the showcase's 19 years, as well as vote for their favorite piece from the 2009 show.
Saatchi & Saatchi New York Chooses Cheever for Planning: Claudine Cheever, executive planning director at McCann Erickson in San Francisco, has been named the new director of strategic planning at Saatchi & Saatchi New York starting mid-July.
Nielsen's Top 10 Most-Liked New Ads: Toyota's "Harmony" Prius ad topped the Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3.
A New Way to Spread the Word: While T-Mobile’s “Dance,” in its entirety, was shown only once on television, word of it spread via e-mail, blogs and social networks, until it was watched more than 15 million times on YouTube.
Leading in Tough Times:Authored by Bob Seelert. The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are “Ten Things To Do” based on my 40+ years in business.
Saatchi & Saatchi Tops Table at Golden Hammer: Saatchi & Saatchi took the inaugural Network of the Year award at the 10th Golden Hammer International Advertising festival, held last week in Jurmala, Latvia.
Prius Pushes Philanthropy: For its new campaign, Toyota Prius and its agency of record Saatchi & Saatchi Los Angeles will combine three hot areas of marketing—community service, social networking and digital outdoor advertising—with a program that lets consumers promote their pet causes via Gas Station TV.
The Global-Local Future: New Zealand-based Derek Lockwood is in charge of design for Publicis Groupe's Saatchi & Saatchi. As such he has a different take on the future of global creativity. Here he talks to AdAge about it.
A Bold New Breed of Environmentalism: Adam Werbach's new book concerns itself with organising the great uninitiated. It doesn't stop with corporate executives, but rather represents one facet of the ambitious strategy of Saatchi & Saatchi's sustainability-oriented "S" brand, of which he is global president, to create a billion-person movement.
El Sol Shines on Del Campo Nazca Saatchi & Saatchi: Argentine agency Del Campo Nazca Saatchi & Saatchi continues to add to its impressive awards tally, this time positioning it in the top ranks of the most renowned Spanish-speaking agencies after an impressive showing at El Sol.
JCPenney wins 2009 World Retail Award: JCPenney's "Beware of the Doghouse" viral created by Saatchi & Saatchi New York, has won the 2009 World Retail Award for Best Digital Retail Advertising Campaign.
'Call for entries' for New Directors' Showcase: Saatchi & Saatchi London has just released a short film as the final call to entry for the New Directors’ Showcase at this year’s Cannes International Advertising festival.
AICP Show Honors Best Commercials of the Year: Saatchi & Saatchi New York has won three awards at the Association of Independent Commercial Producers (AICP) show for its "Bulldozer", "Lice and "Pre Nup" TVCs for Crest.
Trying to Pitch Products to the Savers: Procter & Gamble is attempting to reframe value with a new Olay print campaign from Saatchi & Saatchi New York, which carries the headline: “As effective at wrinkle reduction as what the doctor prescribed. At half the price.”
Saatchi & Saatchi take Top Honours at Outdoor Awards: Saatchi & Saatchi Sydney has taken the top prize at the inaugural Outdoor Awards, winning the ‘golden pigeon’ trophy for its goodwill Toyota Yaris billboard.
Marketers Need to Reframe Value to Create Loyalty: Op-ed at forbes.com CMO special by Bob Seelert, Chairman of Saatchi & Saatchi, on the need for marketers to reframe value as a response to the current downturn.
Forget Green Advertising, Think Blue if You Want to Win Over Consumers: Adam Werbach, Global CEO of Saatchi & Saatchi S is the man behind the Blue movement. He was founder of Act Now (which Saatchi’s in the US bought and renamed Saatchi S) and he believes that green tokenism isn’t enough.
Saatchi & Saatchi MENA CEO named in Expat Top 50 list: Elias Ashkar, Saatchi & Saatchi’s Regional CEO for Middle East and North Africa (MENA), has been named one of the 50 most influential expatriates in the Gulf Cooperation Council (GCC) by Arabian Business magazine.
Origin8 Saatchi & Saatchi Wins Four Gold Gong-Gongs: Saatchi & Saatchi's Ghana office, Origin8 Saatchi & Saatchi won four Gold Gong-Gongs at the 7th Gong-Gong Awards held in Accra earlier this month.
Toyota Launches 'Rock the Space' For Musicians: Toyota, which last fall signed on as one of three inaugural sponsors of MySpace Music is activating the partnership with "Rock the Space," a competition encouraging unsigned bands or solo artists.
User Voice Initiative Aids Young Ex-Offenders: Saatchi & Saatchi, London were recently involved in a new initiative launched by the charity, User Voice, to give invaluable work experience to young ex-offenders and marginalized individuals.
Toyota Hands Major Hybrid Launch to Saatchi & Saatchi Sydney: Toyota has handed Saatchi & Saatchi the launch advertising duties of the first Australia-built hybrid car. The agency, which handles Toyota globally, will spearhead a major marketing campaign for the Camry-branded vehicle, which will go on sale in 2010.
Hospital Aléman named Advertiser of the Year at FIAP 2009: Del Campo Nazca Saatchi & Saatchi enjoyed another very successful few days at FIAP 2009 (Festival Ibero Americano de Publicidad). Not only was it the Festival’s most awarded Argentinean agency, but their five awards for Hospital Aléman led to the client being named this year’s ‘Advertiser of the Year’.
Saatchi & Saatchi Wins U.S. Durex Ad Contract: Saatchi & Saatchi Wellness, a unit of Saatchi & Saatchi Healthcare Communications Group, has signed on to handle all U.S. advertising for condom maker Durex.
Conill most awarded U.S. agency at FIAP 2009: Conill, the Saatchi & Saatchi Network’s Latino Ideas Company, extended its recent creative tear by winning more awards than any other U.S. agency at the Festival Iberoamericano De La Publicidad (FIAP), held May 4-8 in Buenos Aires.
Badillo Nazca Saatchi & Saatchi on top at Cúspide: Badillo Nazca Saatchi & Saatchienjoyed another hugely successful evening at the recent Cúspide 2009 advertising festival, winning 15 awards on their way to the coveted Agency of the Year title.
Toyota Reveals Third-Generation Prius Marketing Campaign: Toyota Motor Sales, USA, Inc., along with its advertising agency Saatchi & Saatchi LA, today announced the official launch of its marketing campaign for the all-new 2010 Prius – “Harmony Between Man, Nature and Machine”.
Saatchi New York elevates Zuna to senior post: Michael Zuna, Saatchi & Saatchi's account leader on JC Penney, has stepped up to help lead the New York operation in the new role of managing director.
T-Mobile releases 'Dance' follow up: T-Mobile’s follow up to its 'Dance' television advert, which turned out to be a massive viral hit, is a karaoke session with 13,000 people in London’s Trafalgar Square.
Saatchi & Saatchi New York named ADC Agency of the Year: Winning a total of eight awards (4 Gold, 1 Silver, 1 Bronze, 2 Merits), Saatchi & Saatchi New York was named the Art Director's Club Agency of the Year at a ceremony in New York last week.
MUW Saatchi & Saatchi tops Slavak national awards: Reconfirming its uncontested creative leadership in the market, MUW Saatchi & Saatchi has landed an unprecedented 17 awards at the annual Golden Nails ceremony in Bratislava this week.
Carrefour Brazil chooses Saatchi & Saatchi: Carrefour, the leader in the supermarket retail segment in Brazil, has chosen F/Nazca Saatchi & Saatchi, under the management of Fabio Fernandes, to handle its advertising account.
Awards success for Saatchi & Saatchi Wellness: Recognizing its efforts in the DTC category, Saatchi & Saatchi Wellness was honored with the Best Consumer Advertising Campaign and Most Creative Agency, at the 20th Annual Manny Awards.
Putting wisdom back into business: As the country endures a period of nearly unprecedented economic uncertainty, a new book by Bob Seelert seeks to provide insight and practical instruction to those looking to succeed as leaders in troubled times.
Saatchi & Saatchi China's double win: After two competitive pitches, Saatchi & Saatchi China has been awarded the business of Siemens China and Amway's Nutrilite health food range.
HP EMEA Business Flows to Saatchi, Publicis Modem: Hewlett-Packard has appointed Publicis Groupe agencies its personal systems group account across Europe, Middle East, and Africa (EMEA). Saatchi & Saatchi will manage advertising communications and Publicis Modem will handle digital communications.
Saatchi agencies honored at thinkLA awards: Saatchi & Saatchi Los Angeles, Team One, and Conill were awarded six Bowls at the 43rd Annual thinkLA Belding Bowl Awards. Campaigns included creative work for Toyota, Lexus, Flexjet, and Surfider Foundation.
Lonsdale Saatchi & Saatchi Trinidad ADDY Success: Hot on the heels of their phenomenal success at the AAATT Creative Excellence Awards, Lonsdale Saatchi & Saatchi Trinidad has taken 4 of the 5 prestigious ‘Best’ awards at the recent Caribbean Advertising Federation (CAF) chapter’s 2009 ADDY Awards.
Saatchi & Saatchi Denmark Is Creative Dynamite: Saatchi & Saatchi Copenhagen has been identified as Denmark’s most creative advertising agency, according to current agency rankings. They lead the field with 69 points, twenty ahead of its nearest competitor.
Tide's Charitable Makeover: Procter & Gamble is promoting its new Tide cause marketing campaign “Loads of Hope” with a TVC from Saatchi & Saatchi New York
Saatchi & Saatchi Appoints Regional Asia CEO: Former brand director of Orange in the UK, Justin Billingsley, has been appointed as the new regional chief executive for Saatchi & Saatchi Asia.
MillerCoors Redistributes the Love: Leading beer brands MGD, MGD 64 and Keystone, which collectively spent more than $22 million last year, have been awarded to the New York office of Saatchi & Saatchi, who are also lead agency for Miller High Life and Miller Chill.
Saatchi & Saatchi NZ put in impressive showing at 2009 Axis Awards: The award season kicked off in style for Saatchi & Saatchi’s New Zealand offices with the announcement of the 2009 Fairfax AdMedia winners, closely followed by an impressive performance at the CAANZ AXIS award show.
Saatchi Lab to brand national broadband network: Saatchi Lab has been appointed by the Infocomm Development Authority of Singapore (IDA) to handle the branding for the new national broadband network, capping off a strong start to the year for the agency.
Agency of the Year Honors for Saatchi DGS: Less than a year after it was formed, Saatchi & Saatchi DGS has been named 2009's Fairfax AdMedia Direct & Interactive Agency of the Year.
Dance to the same tune: Speaking at Media Summit 2009, EMEA CEO Simon Francis told delegates that the solution to the problem of audience fragmentation lay in a cross-platform approach, like the one used for Saatchi London's highly successful T-Mobile 'Dance' campaign.
AdFest Announces Lotus Winners: Saatchi & Saatchi was awarded a total of 15 medals at the Asia Pacific Advertising Festival (ADFEST) Lotus Awards, held in Thailand this week. Saatchi & Petaling Jaya was the biggest winner with 2 Gold, 7 Silver and 2 Bronze, while Saatchi & Saatchi Bangkok and Singapore gained 1 Gold and 2 Silver, and 1 Bronze respectively.
RTA Embarks on Massive Metro Marketing Campaign: Roads & Transport Authority (RTA) is bracing for the biggest Dubai Metro Marketing Campaign ever ahead of the scheduled launch of the project on 09/09/09, working with Saatchi & Saatchi Dubai which was recently awarded the task in a tender put out by the RTA.
Saatchi & Saatchi X's Murray proposes in-store ratings: In a recent interview with editor Todd Wasserman, Andy Murray said now is the time to rethink what shopper marketing is all about and to look elsewhere for innovation.
How to lead in tough times: Chairman of Saatchi & Saatchi Bob Seelert writing in his new book – Start With the Answer – offers this advice about leading in tough times: “When things are not going well, until you get the truth out on the table, no matter how ugly, you are not in a position to deal with it.”
Saatchi & Saatchi London to promote San Miguel: Carlsberg UK has appointed Saatchi & Saatchi as the lead creative agency for San Miguel in the UK, having licensed the UK's leading world beer brand at the end of last year.
MCCA Award Success For Saatchi & Saatchi X UK: Saatchi & Saatchi X London took home five MCCA Best Awards last night, the largest haul of any single agency. The agency also picked up a Merit award and second place in the Best Overall Campaign category.
Saatchi & Saatchi wins most ADDYs: Saatchi & Saatchi X of Springdale captured both the most awards and the best award at the recent Northwest Arkansas Advertising Federation ADDY Awards.
Seeing double, on a double-decker: An innovative T-Mobile campaign from Saatchi & Saatchi London which utilizes the side of double-decker buses, has been receiving a lot of attention in the media recently and has also made it to the second round of a CBS Outdoor advertising competition.
Saatchi & Saatchi top-brass wants to make a Lovemark: Deputy Chairman of Saatchi & Saatchi Richard Hytner is interviewed by The Economic Times (India) about his recent visit to the millionaire slumdog’s city, Mumbai and his mission there to spread the good word of Lovemarks.
Saatchi Agencies net Panasonic brief: Panasonic has handed the creative and media account estimated to be about US$4 million to Saatchi Group agencies and ZenithOptimedia after a competitve five-way pitch.
Back in the 'flow' with Visa: Saatchi & Saatchi London have launched the second stage of their highly successful ‘Life flows better with Visa’ campaign, with a captivating new spot featuring dance and media artist Bill Shannon.
High Life's one-second spots yield 8.6% sales boost after Super Bowl: Sales of High Life popped 8.6% during the week after the Super Bowl vs. the same period a year earlier, and they were up nearly 5% during the week before the game, according to ACNielsen.
Hong Kong Launches first campaign for CCBF: The Climate Change Business Forum (CCBF) has announced the launch of "What's Your Story", a thought-provoking and creative campaign from Saatchi & Saatchi Hong Kong.
Saatchi & Saatchi's Peak Performance Ethos Pays Off: Saatchi & Saatchi Johannesburg and Cape Town have secured first and second respectively in the Objectivity Agency Performance Review Survey of Advertising Agency Performances for 2008.
New appointments in Saatchi & Saatchi Asia/Pacific: Saatchi & Saatchi has announced several promotions in its AsiaPacific network, including the appointment of Dean Taylor as CEO of Singapore/Malaysia, and Sonya Berrigan as Managing Director of Auckland
New Leadership at Saatchi & Saatchi Mexico: Sergio Romo Muriel has become President and General Manager of Saatchi & Saatchi Mexico, taking the job over from Jose Antonio Cabrera who is returning to the USA.
New CEO for Saatchi & Saatchi Australia: John Foley has been appointed the new CEO of Saatchi & Saatchi Australia, replacing outgoing CEO Simone Bartley effective 15th February 2009.
T-Mobile Ad Receives Record Youtube Hits: T-Mobile's ‘Dance’ ad has received 5.5 million hits on YouTube since it was released last month, beating the Cadbury Gorilla advert in popularity.
One second was all Miller needed: In contrast with other companies that spent an estimated $3 million for 30 seconds of airtime, Miller High Life broke from conventional commercial formatting and aired a 1-second spot during Super Bowl XLIII.
Saatchi & Saatchi Canada to Mark Leon's Centenary: Saatchi & Saatchi has been appointed by Leon’s, Canada's largest retailer of home furnishings, to work on a new campaign celebrating their 100th Anniversary.
Street Billboards To Help Street Kids: Initiated by Saatchi & Saatchi for the Methodist Church of Sri Lanka, this campaign – launched during the Christmas season – adopts a fresh approach to an old problem with promising results.
Cadbury Dairy Milk ad raises 'eyebrows': Cadbury has unveiled the follow-up ad campaign to the 'Gorilla' and 'Airport Trucks' spots with a commercial starring children with dancing eyebrows.
Saatchi & Saatchi Mena Appoints Strategic Chief: Joseph Atallah has joined Saatchi & Saatchi as Chief Strategy Officer for the Middle East & North Africa (MENA) region. His appointment is part of the agency’s push to boost its strategic offering to clients across the region.
Beer Company to Air One-Second Ad in Super Bowl: Miller High Life will debut a one-second television ad during the big game. The quick ad, created by Saatchi & Saatchi, New York, aims to reinforce High Life’s commitment to brewing a good, honest beer at a tasty price.
House of Travel Moves to Saatchi & Saatchi NZ: Saatchi & Saatchi Auckland has confirmed that it has won the House of Travel business, after a competitive pitch in the run up to Christmas.
Saatchi & Saatchi and T-Mobile Create Dance Mania: Saatchi & Saatchi London injected a burst of high-energy entertainment into the daily commute at Liverpool Street Station yesterday morning, as 350 dancers broke into a spontaneous routine to launch T-Mobile’s ‘Life’s for Sharing’ campaign.
Saatchi Wins Dairy Milk Business: Cadbury Schweppes has handed creative duties for its Dairy Milk brand to Saatchi & Saatchi, ending the brand’s relationship with Publicis Mojo Melbourne.
Saatchi Toronto Bags New Accounts for New Year Start: Saatchi & Saatchi Toronto’s new agency model has proven to be working. With a very successful 2008 now behind it, it has begun the New Year with two more new wins: Kroger Brands U.S.A. and Appleton Jamaica Rum.
Harita Elected As President, Ad Club Bangalore: Malavika R Harita, CEO, Saatchi & Saatchi Focus, has been elected as president of the Advertising Club Bangalore.
Saatchi X Launches Positive Anti-Smoking Campaign: Saatchi & Saatchi X has a New Year resolution for smokers with the launch of its new outdoor campaign for the stop smoking charity QUIT.
Creme Eggs Learn Goo-ology from Saatchi & Saatchi: Saatchi & Saatchi London has created its first work for Cadbury Creme Egg since being appointed to the account in July last year.
Tribu Saatchi & Saatchi Named Agency of the Year: At the recent Volcán Centroamericano Festival, Tribu Saatchi & Saatchi was named the 2008 Agency of the Year by the Association of Advertising Agencies of Costa Rica, ASCAP.
Saatchi Malaysia Aims to Raise the Bar Again in 2009: At this year’s Cannes Lions International Advertising Festival in June, Saatchi & Saatchi Malaysia emerged as one of the biggest winners from Asia by clinching five awards, a feat never achieved before by a Malaysian agency.
Shooting Award Success for Saatchi & Saatchi China: At the first Shooting Award show, held last night in Shanghai, Saatchi & Saatchi Shanghai picked up two of the top awards. Saatchi & Saatchi Beijing added to the celebrations by winning the Commonwealth Award for UNICEF ‘English Lessons’.
Dell Expands ‘Green’ Packaging Initiative: "Excessive packaging is among the most solvable challenges today. Changing the packaging paradigm presents an opportunity to increase business and brand value through sustainable innovation, resulting in positive environmental benefits," said Adam Werbach, CEO of Saatchi & Saatchi S, a global sustainability consulting agency that is working closely with Dell to develop its packaging strategy.
More Metal Than Any Other Agency: Saatchi & Saatchi Australia received more awards than any other agency at the annual ADMA (Australian Direct Marketing Association) awards dinner. Held at Sydney’s iconic Luna Park, Saatchi and Saatchi collected an outstanding 16 statues, including one of only three golds awarded at the event.
In the Doghouse? JCPenney Pitches Diamond Jewelry as the Ticket Out: Saatchi & Saatchi client JCPenney, has recently launched "Beware of the Doghouse," a viral marketing campaign that allows women to put their men in the doghouse for giving a gift that isn't, shall we say, so cool.
Saatchi Industry Australia win big at APG Awards: Saatchi & Saatchi Australia's new division, launched earlier this year, cleaned up at the APG awards in Sydney this week, winning one Silver and three Gold special prizes.
Continental Airlines chooses Team Saatchi UK: Team Saatchi has won the task of handling all of Continental Airlines off line and digital communications in the UK and Ireland.
Starting Small, Going Green:Corporations that want to support sustainability should encourage their employees to make changes on a personal level, environmentalist and consultant Adam Werbach said in a discussion at HarvardBusinessSchool recently.
Bob Isherwood Leaves Saatchi:Bob Isherwood, Saatchi & Saatchi's longtime worldwide creative director and partner to CEO Kevin Roberts, is leaving the agency after 22 years, a Saatchi representative confirmed this afternoon.
Saatchi & Saatchi China Award Success: Saatchi & Saatchi China achieved great success at the recent 15th Chinese International Advertising Festival and the 2008 China EFFIE Awards, both held in Heifei.
Saatchi & Saatchi Appoints First Regional CEO For Middle East & North Africa: Simon Francis, CEO of Saatchi & Saatchi the 'Lovemarks' company, in charge of Europe, the Middle East & Africa, announced the appointment of Elias Ashkar to the newly created position of Regional Chief Executive Officer for the Middle East & North Africa.
Saatchi & Saatchi LA Name New ECD: Saatchi & Saatchi LA announced today that Mike McKay will join the agency as its new Executive Creative Director effective November 24.
More Accolades For Gail Curtis: Gail Curtis, Saatchi & Saatchi group CEO and head of the agency's Africa Group, was last month recognised by CEO magazine as one of the country's most influential women.
Moving from Green to Blue Environmentalism: Adam Werbach of Saatchi S has recently written about the future of environmentalism and business in "The Birth of Blue."
Saatchis Unveils T-Mobile G1 Campaign: Saatchi & Saatchi is launching a print, outdoor and online campaign to support the launch of the T-Mobile G1, which goes on sale today.
Edmund Hillary Ad Scales a New Peak: Saatchi & Saatchi Sydney awarded the prestigious Quinlivan Black Award for the Foxtel/National Geographic Channel 'Sir Edmund Hillary' newspaper campaign.
Saatchi & Saatchi X Expand in Asia-Pacific: Saatchi & Saatchi X worldwide CEO Andy Murray has announced the appointment of Barney Hylton to the newly created role of Regional CEO, Asia Pacific, Saatchi & Saatchi X.
New Amnesty International Letter Writing Campaign: The simple act of licking a stamp and writing a letter to those who abuse human rights, if carried out by thousands of people, add up to massive international pressure. See the new campaign by Saatchi & Saatchi Southeast Asia Regional/Bangkok, Thailand.
Internet in Brazil: The third edition of F/Radar, a survey conducted by DataFolha and commissioned by F/Nazca Saatchi & Saatchi, has brought to light surprising new data about the use of the Internet in Brazil.
Best of Show: Conill, Saatchi & Saatchi's U.S. Hispanic agency, had a trio of award-winning clients in T-Mobile USA, Procter & Gamble Co.'s Tide and Toyota Motor Sales USA at the 10th Annual Advertising Age Hispanic Creative Awards. Conill earned Best of Show for its groundbreaking non-traditional campaign for the launch of the 2008 Toyota Corolla - an effort which earned a Media Lion at this year’s Cannes International Advertising Festival.
Sony cities: Sony Australia has launched a series of print advertisements featuring the rail networks of Sydney, New York City and London. The lines, made of earphone cords, set out the public transit networks with the names of well known rock artists. Campaign developed by Saatchi & Saatchi Sydney.
New appointments: Saatchi & Saatchi X announced the appointments of Mariana Sanchez as Chief Strategy Officer and of Simon Hathaway as Regional CEO EMEA/UK. Both appointments are being seen as further testament to greater global awareness of Shopper Marketing as a significant driver of growth for the client.
Search for minutes: In a new multi-media campaign from Saatchi & Saatchi London, T-Mobile challenges Britain to find more minutes for £30. Paul Silburn, Creative Partner, Saatchi & Saatchi London, said: “Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life.”
Sir Paul McCartney is urging people to donate funds: Team Saatchi has created a TV advertising campaign to showcase Britain’s most successful disabled athletes and to raise £2 million, which will be used for the future of sport for the disabled and to send athletes to the Paralympic Games in Beijing.
Saatchi & Saatchi EMEA has appointed David Sharrod as New Business Director. Sharrod was previously a Group Business Leader at Saatchi & Saatchi London and has worked on global and domestic business across all sectors during his 11 years at the agency.
British artist, cartoonist, illustrator, writer, and musician, Ralph Steadman was introduced by Bob Isherwood to guests at the second Saatchi & Saatchi Hero Show at the Clio Awards Festival, Miami, as an "artist with an amazing story to tell ... an unstoppable creative."
Saatchi & Saatchi wins several awards: It was another good year at the Clio Awards for Saatchi & Saatchi, where a total of 24 Clios were awarded to the Network.
Saatchi & Saatchi HQ Bags Fifth Award: The redesign of the Canadian headquarters of Saatchi & Saatchi has won a fifth award for its Canadian designer, Bartlett & Associates. The project uses various design icons and symbols, including the notably visual Saatchi Lovemark, interwoven into the design concept.
Creative No. 1: Badillo Nazca Saatchi & Saatchi leads the ranking as Puerto Rico’s most creative agency for the fourth consecutive year in Adlatina’s CREMA annual register.
New Zealand dominates Australasian creative rankings: Saatchi & Saatchi NZ is the hottest agency in Australasia, according to the latest Campaign Brief creative rankings.
Conill Wins Award Again: For the second year running, Conill has won the American Association of Advertising Agencies’ O’Toole Multicultural Award. This is the fourth time that Conill has been honored with this distinction – two more than any other agency.
saatchi & saatchi news | wednesday, 30 april, 2008
Agency of the Year: For the third year running, Saatchi & Saatchi Poland was the most awarded agency at the prestigious KTR Polish Advertising Festival, an achievement which saw them also named Agency of the Year. In all, the agency won eight awards, including four Gold, two Silver and two Bronze.
Judah Schiller on Sustainability:
Greenbiz Radio talks to Judah Schiller, executive vice president of Saatchi and Saatchi S, about the tools used to engage Wal-Mart's workforce, as well as advice to companies looking for ways to inspire its workers to carry forward sustainability efforts. Listen to Podcast.
All you need is Love:
Leading business magazine, CEO Middle East, talks with Steve Anastasiadis, CEO of Saatchi & Saatchi's Dubai agency, about Lovemarks, marketing and branding in the Middle East. www.arabianbusiness.com
World Changing Ideas Award Winner Announced:
Her Royal Highness Princess Badiya of Jordan, announces the winner of the 2008 Saatchi & Saatchi Award For World Changing Ideas. LifeStraw®, a revolutionary personal water-purification tool for use in the developing world, has won the fifth Saatchi & Saatchi Award for World Changing Ideas. 2008 World Changing Ideas Award Winner Announced (pdf) | Watch Video
Sandy Thompson on Brand Loyalty:
Sandy Thompson, Saatchi & Saatchi's Worldwide Director of Strategic Planning talks about "Xploring", which was developed to uncover the truth about people's experiences and focus Clients on real people living in the real world. "Some agencies still talk about consumers. We get involved with people..."
Saatchi & Saatchi appoint new Chairman and CEO Asia Pacific:
Saatchi & Saatchi has appointed Ian Rowden as the new Chairman and Chief Executive Officer Asia-Pacific of Saatchi & Saatchi. Rowden will report directly to Saatchi & Saatchi CEO World Wide, Kevin Roberts.
Saatchi & Saatchi Sustainability: Publicis Groupe announces the acquisition of leading sustainability consultancy Act Now Productions. Act Now will be part of the new Saatchi & Saatchi S network.
Saatchi Opens Green Consultancy: Making a play to reach more environmentally-conscious consumers, Publicis Groupe announced its acquisition of green consultancy Act Now Productions.
World Changing Ideas Award Finalists Announced: Bob Isherwood, Worldwide Creative Director of Saatchi & Saatchi, announces contenders for the 2008 Saatchi & Saatchi Award For World Changing Ideas. Ten extraordinary innovations line up for the US$100,000 award. www.saatchi.com
Toyota's Golden Anniversary in the USA: Saatchi & Saatchi LA has been celebrating the anniversary of Toyota's 50 years in the U.S. As Toyota’s advertising agency of record for the majority of those 50 years, the agency shares in Toyota’s success. www.saatchi.com
Saatchi & Saatchi wins Labour Party account: Saatchi & Saatchi, which masterminded Margaret Thatcher's three election victories, has been appointed to handle Labour's advertising account. www.telegraph.co.uk
Saatchi Picks Up Project From EMI Music: Mark Turner from Saatchi & Saatchi, Torrance, California says "Music and emotion go hand-in-hand. They want new musical strategies and ways to re-engage with consumers". www.adweek.com
Wendy's Markets to Youth With Red-Wigged Man: A red-wigged man screaming about juicy hamburgers to dozens of people kicking trees in a forest has become an unlikely advertising success. View 'Kicking Trees' on www.youtube.com, and the follow up 'Hole' on www.adrants.com.
Penney Takes Aim at the Heartstrings: JCPenney has introduced a series of campaigns that above all tell stories – "Heartstring-tugging, even tear-jerking tales that look very little like anything a department store has done before in the advertising realm." www.nytimes.com
Agency of the Year: Saatchi & Saatchi New York has been awarded ‘Agency of the Year’ at Cannes 2007. Their outstanding tally of a Grand Prix (for Procter & Gamble’s Ultra Tide), two Gold Lions, five Silver and one Bronze was enough to take them to the top of the Agency table. www.smartbrief.com
2007 New Directors' Showcase - Magical! This year's New Directors Showcase at Cannes was brought to life with a mind boggling performance showing a wannabe director who overcomes obstacles and rejections to finally take charge of a shoot. Click here to view video of the performance. www.saatchi.com
What Men Want: Men shop like they drive – fast, random and they avoid asking for directions. This article by Jonathan Russell (Saatchi & Saatchi X) looks at how to make men turn into your store. www.insideretailing.com.au
And the Clio Winners Are: Saatchi & Saatchi New York was named Agency of the Year and Saatchi & Saatchi Worldwide was named Agency Network of the Year in the 48th Clio Festival held at South Beach, Miami. www.adrants.com
Master of Invention: Saatchi & Saatchi London has created some of the most effective advertising ever run. This article looks at how the agency is forging new paths in a rapidly changing marketplace. www.telegraph.co.uk
JCPenney’s First Saatchi ‘Lovemarks’ Ads are Magnificent: Bob Garfield's review of the new JCPenney ads - "Gorgeous Music Attached to Gorgeous Video to Gorgeous Effect". www.adage.com
Penney’s Updated Image: JCPenney unveils a new marketing campaign centered around the slogan "Every Day Matters," the latest step in its long-running push to update its image to reflect more stylish offerings. View associated video (Dow Jones Online).
Pendoring goes to Saatchi: Saatchi & Saatchi (South Africa) has topped six other agencies to win the 2007 Pendoring advertising account. Insiders say Saatchi & Saatchi’s submission was head and shoulders above the others. www.bizcommunity.com
Publicis Acquisition: Saatchi & Saatchi's parent company, Publicis Groupe SA, expects to complete its acquisition Digitas Inc. next month, with the aim of becoming "a global leader" in digital-marketing. www.wsj.com
Wendy’s Account Goes To Saatchi & Saatchi: Wendy's is moving its $300 million creative account to Publicis Groupe's Saatchi & Saatchi, and Saatchi sibling MediaVest will handle media buying and planning responsibilities. www.adage.com
J.C. Penney Shares Soar: J.C. Penney shares touched a lifetime high on Thursday after J.P. Morgan Securities upgraded the department store operator to "overweight" from "neutral," citing strong earnings growth. www.reuters.com
Two Heads are Better: Since 2004, Saatchi & Saatchi's executive team of CEO Mary Baglivo and chief creative officer Tony Granger have grown the firm's New York and Canadian profits and the client list. The firm has gone from success to success. www.nationalpost.com
Saatchi & Saatchi Wins £50m Sony Ericsson Global Account: Sony Ericsson Mobile has appointed Saatchi & Saatchi London to handle its £50m global advertising account after a competitive pitch against DDB London, McCann Erickson and Publicis. www.brandrepublic.com
Saatchi Wins Sony Ericsson Global Creative Account: Sony Ericsson Mobile Communications has awarded its global creative account to Publicis Groupe's Saatchi & Saatchi, London, according to executives familiar with the review. www.adage.com
Penney, Saatchi Seek 'Middle America': J.C. Penney's desire to reposition its brand as the preferred choice in the "hearts and minds of Middle America" drove its decision last week to shift creative duties from DDB to Saatchi & Saatchi. www.adweek.com
J.C. Penney Shifts to Saatchi: J.C. Penney today confirmed naming Publicis Groupe's Saatchi & Saatchi as its new lead agency, effective Dec. 1. www.adweek.com
Studies suggest only 12% of TV advertising will be effective in the year 2010. Jack Myers focuses on the growing importance of multi-platform extensions, interactivity and off-channel marketing partnerships and sponsorships.
Yaris is Your New Friend: Saatchi & Saatchi’s Toyota Yaris campaign incorporates gaming, wireless mobisodes, and music to bond with its young target market.
Saatchi & Saatchi Must Modernise: Saatchi & Saatchi’s new Dubai Managing Director Steve Anastasiadis says “We need to develop our capabilities and knowledge of mobile and new media technology, and understand how people use these mediums in their lives”.
Creative Agencies Must Focus on New Media & Emotional Connections: Saatchi & Saatchi is one of only a handful of agencies that are making integration of new media realities a centerpiece of their own brand focus.
Things are Stirring in Adland: Saatchi & Saatchi has come from nowhere to outrank the other top shops, Clemenger and Singleton Ogilvy & Mather, for the No. 1 agency position in Australia. Saatchi took out 23 of the 25 categories in which marketers were asked to rank ad agencies.
Saatchi’s Latest Lovemark: One year into her new role as chief executive of Saatchi & Saatchi’s New York office, Mary Baglivo talks about the agency’s work for Ameriprise and how it is building “loyalty beyond reason”.
Alcoa BCS Selects Saatchi & Saatchi as Agency of Record: Major architectural product and systems seller Alcoa has selected Saatchi & Saatchi as its agency of record, engaging them to refine and strengthen Alcoa’s international brands.
Kate Stanners On Women in Advertising: Kate Stanners, Executive Creative Director at Saatchi & Saatchi UK, responds to Neil French’s famous comment that female creatives are “crap”. She discusses her experiences as a successful career woman and mother in the advertising industry.
Discover The 2006 Celebrate Humanity Campaign: Coverage of the 2006 Celebrate Humanity campaign for the Olympic Games, conceived and designed by Saatchi & Saatchi New York.
Sport England Launches Campaign To Get The UK Active: An article covering the Everyday Sport campaign in the United Kingdom, created by Team Saatchi, and featuring sporting superstars Rio Ferdinand, Jonny Wilkinson and Sebastian Coe.
Making Ads In A ‘Radically Different’ Way: Interview with Lee Daley, Saatchi & Saatchi UK chairman and CEO. Lee talks about how the traditional advertising model will change as a result of new technology, and how Saatchi & Saatchi is adapting to meet the challenges of the 21st Century.
Making The Brand Memorable: Chief executive of Saatchi & Saatchi X, Andy Murray, discusses retail marketing and how a large proportion of brand decisions are made in store. Too much choice? Insights into how to make a difference on the supermarket shelf.
Saatchi Executive Tries To Decipher The Tea Leaves For P&G and Publicis: A profile on Vaughan Emsley, general manager of the Procter & Gamble account for Saatchi & Saatchi. The P&G account is the world’s biggest, and Vaughan is the man for the job.
Saatchi’s Strange Cannes Eyeball Show: Coverage of the New Director’s Showcase at Cannes. Attendees were treated to an eye-popping visual feast, with ex-creative director Paul Arden emerging from a mysterious “Eye-Pod”.
Rule Breakers / Big Transforming Ideas: Insights into the changing marketing landscape, and how Big Transformational Ideas will cut through the clutter and create loyalty beyond reason amongst consumers.
How An Agency Evaluates A Client: Kevin Roberts and Bob Isherwood highlight the Top 20 qualities reviewed when evaluating potential clients for the US Association of National Advertisers’ (ANA) magazine.
The Idea Makers: Interview with Andy Murray, formerly of Thompson Murray, and now CEO of shopper marketing network Saatchi & Saatchi X, and some compelling ideas on retail and integrated marketing.
New Leadership for Saatchi & Saatchi UK: Saatchi & Saatchi today announced the promotion of Kevin Dundas to Worldwide Strategy Director; and the appointment of Lee Daley as Chairman and CEO of Saatchi & Saatchi UK Group.
The Changing Face of Advertising: Andy Murray, CEO of Saatchi & Saatchi X, believes technology will play an even bigger role in large-scale stores, such as supermarkets, which also opens up the possibilities for advertising.
Saatchi & Saatchi Buys Store Marketing Group: The growing importance of in-store marketing has prompted Saatchi & Saatchi to buy a company that helps Wal-Mart and other retailers develop new ways of attracting the attention of shoppers.
Saatchi’s Ads Dissect Olympic Spirit: Christopher Reeve, Nelson Mandela and Kofi Annan are among the iconic figures who serve as ambassadors in Saatchi & Saatchi’s first work for the International Olympic Committee, a global splash for this summer’s Olympic Games in Athens.
Saatchi’s On Fire: Campaign Brief announced Saatchi & Saatchi Australia as its 2003 Agency Of The Year. New business wins, a potent CEO/ECD combination and award winning creative are all credited in creating great results for the Sydney office.
Sad Saga Of How The Media Twins Grew Apart: Two similar advertising and marketing groups, Saatchi & Saatchi and Cordiant Communications, were demerged and allowed to go their separate ways back in 1997. Raymond Snoddy asks why one thrived and one faltered.
Saatchi’s Innovative Prize Party: The Third Saatchi & Saatchi Innovation in Communication Award was presented in New York city on 27 May. The Award brought together 11 world-changing innovations and a stellar judging panel.
Saatchi Salutes Latest Inventions: The Third Saatchi & Saatchi Innovations in Communication Award since 1998 was decided between 11 finalists. Dr Dave Irvine Halliday of Calgary, Canada, won a grand-prize of US$50,000 for the work of the Light Up The World Foundation.
Saatchi wins Lion’s share at Cannes: The Saatchi & Saatchi network won the No. 1 slot for Cannes Lion winners by a huge margin. Saatchi & Saatchi show great breadth in the scope of its award-winning creative work, ranging from the controversial Club 18-30 print campaign that won the Press & Poster Grand Prix by parading that which lures young British holidaymakers, to a heartbreaking commercial called “Cartoon” for the National Society for the Prevention of Cruelty to Children.
Cannes Jury President and Saatchi & Saatchi Worldwide Creative Director Bob Isherwood talks about the Cannes International Advertising Festival and it's contribution to world standard creativity.
Publicis to Aquire BCOM3 for $3 Billion: Also Announces Strategic Partnership With Dentsu. Saatchi & Saatchi’s parent Publicis Groupe has agreed to buy US-based rival Bcom3 for US$3billion, making Saatchi & Saatchi part of the world’s fourth-largest (previously sixth) advertising group. The merger adds to the elite Publicis fold the likes of Leo Burnett, D’Arcy Masius Benton & Bowles, Starcom MediaVest Group and Japan’s largest ad agency Dentsu.
Saatchi, DDB take Cannes Lion’s Share: Saatchi & Saatchi tied for creative supremacy and most Lions won by agency networks at this year’s International Advertising Festival at Cannes. The coveted agency of the year title went to Saatchi’s Brazilian agency, F/Nazca Saatchi & Saatchi, which won eight Lions.
Cannes Judge Isherwood Makes Ad Fest Memorable: Last year in Cannes, Cirque du Soleil performers appeared to decapitate Bob Isherwood so he could introduce himself as Saatchi’s creative head. This year Isherwood, the Worldwide Creative Director of Saatchi & Saatchi, is keeping his head firmly on his shoulders. He’s the Cannes jury president, and he brings creative experience in Australia, Europe and North America to his task of judging the year’s best ads.
Real-life Ghostbuster: Bob Isherwood, the Worldwide Creative Director of Saatchi & Saatchi and president of the TV and Print & Poster juries at Cannes this year, made his mark by taking a stand against “scam ads".
Trust in the Future: The combination of rising global competition, proliferating product offerings, and multiplying Web sites has put a premium on a company’s ability to establish its brand as a recognized mark. Today, says Roberts, brands are history. "Looking forward, companies need to establish their products and services first as “trustmarks” and then, upping the ante even higher, as “Lovemarks”.
Emotion on the Web: Here’s the challenge: how can we pump emotion into the web as we do with TV commercials? A smart group of people who work with us have started to mine the emotional seams of the web.
Believing in Saatchi & Saatchi: Multi-faith spiritual site Beliefnet.com this week selected Saatchi & Saatchi to handle advertising duties, with estimated billings of $15 million. “The pervasive and in turn mainstreaming of spirituality has created a renaissance for matters of the soul in the U.S. and around the world,” says Beliefnet.com chief executive officer Tony Uphoff.
Saatchi & Saatchi, Oasis Team up for Toyota Prius Ad Campaign: Toyota Motor Sales USA today announced that the advertising campaign for the revolutionary Prius hybrid gas/electric vehicle has been awarded to two agencies, Saatchi & Saatchi LA and Oasis Advertising of New York.
