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Saatchi & Saatchi People
This section highlights Saatchi & Saatchi people, presentations and events that reflect our inspirational dream - to be revered as the hothouse for world changing ideas that create sustainable growth for our clients. Adobe Reader 5.0 or later is required to view these files.
Ian Rowden (0.1mb pdf)
Ian Rowden (Regional CEO Asia Pacific) shares his views on team management.
People who succeed on a Saatchi team are permanently infatuated with solving our clients’ problems. We never want to see less than that total commitment. My team is my strength because I’ve learned over the years that you can’t do it all yourself. Part of being successful is knowing how to surround yourself with great people.
Richard Hytner (External Link)
Richard Hytner (Deputy Chairman, Worldwide) talks at the PICNIC'07 Conference in Amsterdam) about sisomo.
There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire.
Bill Cochrane (KR Connect blog post)
Bill is a rare and perfect CFO. For a start, he is a true business partner who ensures we always deliver the numbers and that governance is total, but on top of that, he always manages to add his unique touch of emotional commitment, empathy, and business savvy. In our industry, 25 years of service is a rarity, and I can tell you Bill's got plenty more years ahead of him.
Mary Baglivo (KR Connect blog post)
Great business is about creating powerful emotional partnerships. Not as easy as it seems. Egos, misunderstandings and jostling for position can all get in the way. When I see someone who can create a great partnership, I know I’ve found an Inspirational Player. Mary Baglivo is the CEO of our New York office and Mary is an Inspirational Player.
Award for World Changing Ideas (0.1mb pdf)
The Fifth Saatchi & Saatchi Award for World Changing Ideas drew entries from inventors, designers, scientists, researchers and artists from around the world. The winner and nine finalists submitted stunning revolutionary ideas in 2008 – from a straw that purifies water to inkjet technology that encourages cell growth.
Myra Stark - Consumer Context in 2005 (0.1mb pdf)
Compulsory reading for anyone involved in advertising or marketing – Myra Stark’s 2005 report focuses on the conflict between the forces for change and the pull of the past.
Myra Stark - Consumer Context in 2004 (0.1mb pdf)
Myra Stark’s 2004 report explores the anxieties and desires consumers are experiencing and suggests the cultural connections brands can make to these veins of emotion.
Myra Stark - Ideas From Trends 2004 (0.1mb pdf)
Myra Stark examines the tensions surrounding ‘Future of Moms’ – the increasing acceptance of working mothers among the general population, and the growing disillusionment with the work world.
Myra Stark - Consumer Context in 2003 (0.1mb pdf)
Compulsory reading for anyone involved in advertising or marketing – Myra Stark’s 2003 report focuses on the context of people’s lives, the shifts and anxieties which influence their values, beliefs and consumption choices.
Myra Stark - Ideas From Trends 2003 (0.1mb pdf)
Myra Stark examines the power of storytelling as an important business tool and trend, that resonates with consumers and will lead both marketing and advertising in new directions.
Myra Stark - State of the U.S. Consumer 2002 (0.1mb pdf)
The Annual Report from Saatchi & Saatchi forecaster Myra Stark looks at changes in the psyche of the U.S. consumer, post-September 11. Myra explores the shift in sensibility, and how we might manage the contradictions. New directions? - seriousness, and the simultaneous search for control and comfort.
Myra Stark - Special Report - Post September 11 (0.1mb pdf)
In a special report, Saatchi & Saatchi forecaster Myra Stark takes a snapshot of the U.S., post-September 11. Myra looks at the emotional state of the consumer, identifies a shift in sensibility, and suggests responses brands should consider as society grapples with the reinvention of normalcy.
Myra Stark - State of the U.S. Consumer 2001 (0.1mb pdf)
Saatchi & Saatchi forecaster Myra Stark identifies current trends in changing times. What’s new? The upgrade society. The mainstreaming of spirituality and of design. Adults becoming kids again. Living in the pressure tense. Sleep as the new status accessory. Tension between autonomy and belonging.