Lovemarks transcend brands. They reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever. Put simply, Lovemarks inspire ‘Loyalty Beyo...

AMA Enterprises Chairman and CEO, Amilya Antonetti talks about Lovemarks with Adam Shapiro.

What does the The Toyota Prius have in common with Pepsi, Montblanc and The All Blacks? They are all Lovemarks - hey you gotta practice what you preach!

Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox. (14 minutes)

Lovemarks has been around for a few years now and people are starting to ask what comes next. This clip looks at how the game changed and what the essential ingredients of a Lovemark are.

The Lovemarks Effect and the evolution of the Lovemarks concept. A discussion with Bob Hill about The Lovemarks Effect, Saatchi & Saatchis work with leading multi-national companies, and living in th...

The Lovemarks Effect (2 November 2006) A discussion about the new book The Lovemarks Effect - Winning in the Consumer Revolution with the team from CNBC's Squawk Box.

All you need is love. London correspondent Lisa Owen explores the concept of Lovemarks at the launch of the book Lovemarks - The Future Beyond Brands in London.

Lovemarks and New Zealand A discussion with ex-All Black Chris Laidlaw about the Lovemarks story, New Zealand's international marketing, The Inspirational Consumer, and The All Blacks. www.radionz.co.nz

Lovemarks in 2002. A three minute interview on Lovemarks and the background to Saatchi & Saatchi's success in 2002.