Pampers was one of the first disposable diaper brands in the world. In addition to diapers, the brand also manufactures Easy Up training pants for children being potty trained, as well as a bed wetting product ...

Peace of mind. Touch of heart. Moment of magic. Saatchi & Saatchi New York

Procter & Gamble Assigns Digital Accounts to F/Nazca Saatchi & Saatchi: Procter & Gamble has appointed F/Nazca Saatchi & Saatchi to be responsible for the digital communications of its Pampers b...

Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Consumers' decisions are driven by emotion, not rational thought.  Advertisers need to catch up!  This clip was part of a Saat...

A speech made at the Expo for Marketing and Brand Building:  As the mass market vanishes, marketing is entering a brave new world. Where consumers rule. Where emotion delivers. Top brand marketers get a lo...

A keynote address to the Food & Beverage Summit in Montreux, Switzerland. This speech focuses on retail and consumer relationships, and links in to the work of Saatchi X. Believe in Love offers seven ideas ...

A Lovemarks address to the Grocery Manufacturers of America Conference 2004 in Colorado Springs. Huge challenges face marketers and retailers. A power shift has occurred, and the new boss needs inspir...

An address to the Unie der Belgische Adverteerders. Emotion is the primary motivator and ultimate game breaker. By building on Respect and igniting Love, Lovemarks are a call to action. Belgian advertisers go i...

An address to the Women in Business Inaugural Conference, Judge Institute of Management (Judge Business School), University of Cambridge. Business has global credentials to make the world a better place. By cre...