Toyota's hybrid synergy technology is driving sustainability into the future. The gas/electric Prius is emotion in motion. Amazing fuel economy. Mysterious. Sensuous. Intimate.

Toyota Uses Subtle Approach In Prius Effort: Marketing Daily discussed the Toyota Prius “Harmony Between Man, Nature and Machine” campaign with John Lisko, executive communications director, Saatchi...

What does the The Toyota Prius have in common with Pepsi, Montblanc and The All Blacks? They are all Lovemarks - hey you gotta practice what you preach!

A quirky reflection on past, present and a smarter future. Saatchi & Saatchi Australia

A Lovemarks address to Borders Westwood Bookstore. California sun and Hollywood heat have generated a hothouse of Inspirational Consumers. Booklovers and loyal Lovemarkers turned up at Borders Westwood boo...

Eye-catching spot showing a planet in harmony, with humanized clouds, fields and flowers bursting into song. Saatchi & Saatchi, Los Angeles Credits: ECD: Mike McKay CD: Andrew Christou Integrated De...

What does the Toyota Prius have in common with Pepsi, Montblanc and The All Blacks? They are all Lovemarks - hey you gotta practice what you preach!

A Lovemarks address to Borders Westwood Bookstore in Los Angeles. California sun and Hollywood heat have generated a hothouse of Inspirational Consumers. A bunch of booklovers and loyal Lovemarkers turned ...

A speech made at the Expo for Marketing and Brand Building:  As the mass market vanishes, marketing is entering a brave new world. Where consumers rule. Where emotion delivers. Top brand marketers get a lo...