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From innovation to commodification, from emotion to devotion, from edge to center, and from old media to new media - speeches are a fantastic way to road test ideas in a public forum. 

View earlier speeches by selecting the 'Display Year' box or the use the search box if you are looking for something specific.
2010 Speeches (1 result)
New Zealand (Aotearoa) TUESDAY 2nd
FEBRUARY 2010

Wellington, New Zealand
LOVE ON THE EDGE
Speaking to leading winemakers and connoisseurs at Pinot Noir 2010, Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the “shelf back” to reach the heart of the consumer, and building participation.