
MONDAY 7th
A speech held at the Ad:Tech Media Marketing Conference: No holding back. In the 21st Century you need to embrace technology and the future. It's time for the convergence of sight, sound and motion. Sisomo is a part of our lives, more than ever before, and, along with Lovemarks, is the only way to win in the Attraction Economy.
THURSDAY 3rd
A presentation held at the Fairchild Summits Apparel CEO Summit: Ideas fuel dreams and inspiration. Fashion is an idea driven industry, and pursues the same aims. In the midst of a consumer revolution, here's five ideas for getting fashion closer to consumers' hearts. Love is the key, and the theatre of dreams is the new place to play. Winner takes all.
TUESDAY 1st
FRIDAY 12th
A speech made at the Gateway to America Trade Summit: Can New Zealanders crack the American market? Of course: in fact, they're daring us to. Ten powerful ideas for taking it to the U.S.A. and beating them at their own game. New insights into Edge, leaders, Lovemarks and seduction. A recipe for success and a gameplan for winning: America's waiting, it's time for kiwis to rise to the challenge.
WEDNESDAY 1st
An address to the 58th Newspaper Congress: A challenge to the age-old world of newspapers. What business are newspapers in? What do they stand for? How can they grow readership and revenue in a consumer-led digital future? The answers lie in a fundamental shift in the source, meaning and role of news production in the world. Newspapers must become Lovemarks in the hands of their consumers. They must warm to the glow of the screen age.
WEDNESDAY 18th
A presentation to the Greater Cincinnati Chamber of Commerce: Cincinnati business leaders explore the region through the Love/Respect axis. A backgrounder on the Lovemarks story, and a six-course menu of ideas. Key ingredients include Mystery, Sensuality and Intimacy, Loyalty Beyond Reason, Inspirational Consumers, Sight, Sound and Motion.
WEDNESDAY 20th
THURSDAY 14th
MONDAY 14th
An address to the Retail Council of Quebec Annual Convention: Shopping is everywhere. It's pervasive, restless, and a paradox. It's a gas! Gas! Gas! Mystery, Sensuality and Intimacy have the power to take you past this - to make you Irresistible. Canadian retailers get shown how to activate the drama of the brand where it matters - to turn shoppers into buyers.