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From innovation to commodification, from emotion to devotion, from edge to center, and from old media to new media - speeches are a fantastic way to road test ideas in a public forum. 

View earlier speeches by selecting the 'Display Year' box or the use the search box if you are looking for something specific.
2005 Speeches (9 results)
United States MONDAY 7th
NOVEMBER 2005


NEW YORK, USA
A speech held at the Ad:Tech Media Marketing Conference: No holding back. In the 21st Century you need to embrace technology and the future. It's time for the convergence of sight, sound and motion. Sisomo is a part of our lives, more than ever before, and, along with Lovemarks, is the only way to win in the Attraction Economy.
United States THURSDAY 3rd
NOVEMBER 2005


NEW YORK, USA
A presentation held at the Fairchild Summits Apparel CEO Summit: Ideas fuel dreams and inspiration. Fashion is an idea driven industry, and pursues the same aims. In the midst of a consumer revolution, here's five ideas for getting fashion closer to consumers' hearts. Love is the key, and the theatre of dreams is the new place to play. Winner takes all.
Portugal TUESDAY 1st
NOVEMBER 2005


LIBSON, MADRID, MEXICO AND MILAN
An address to the Worldwide Marketing & Sales Forum: A message so important it had to be shared four times. Ten ideas for winning in the contemporary marketplace, and a survival guide for the new Consumer Republic.
New Zealand (Aotearoa) FRIDAY 12th
AUGUST 2005


AUCKLAND, NZ
A speech made at the Gateway to America Trade Summit: Can New Zealanders crack the American market? Of course: in fact, they're daring us to. Ten powerful ideas for taking it to the U.S.A. and beating them at their own game. New insights into Edge, leaders, Lovemarks and seduction. A recipe for success and a gameplan for winning: America's waiting, it's time for kiwis to rise to the challenge.
Korea (South) WEDNESDAY 1st
JUNE 2005


SEOUL, SOUTH KOREA
An address to the 58th Newspaper Congress: A challenge to the age-old world of newspapers. What business are newspapers in? What do they stand for? How can they grow readership and revenue in a consumer-led digital future? The answers lie in a fundamental shift in the source, meaning and role of news production in the world.  Newspapers must become Lovemarks in the hands of their consumers. They must warm to the glow of  the screen age.
United States WEDNESDAY 18th
MAY 2005


CINCINNATI, USA
A presentation to the Greater Cincinnati Chamber of Commerce: Cincinnati business leaders explore the region through the Love/Respect axis. A backgrounder on the Lovemarks story, and a six-course menu of ideas. Key ingredients include Mystery, Sensuality and Intimacy, Loyalty Beyond Reason, Inspirational Consumers, Sight, Sound and Motion.
China WEDNESDAY 20th
APRIL 2005


BEIJING, CHINA
A presentation to University of Beijing marketing staff and students: China's intoxicating mix of Wisdom, Mystery and Spirituality creates a unique and deeply alluring marketing opportunity for a new Brand China. Built by mystery, sensuality and intimacy. Fired by inspiration.
New Zealand (Aotearoa) THURSDAY 14th
APRIL 2005


AUCKLAND, NZ
The Thrive Conference 2005: Ten ideas to inspire an abundant New Zealand Future - unbundle emotion, become irresistible, move to Tokyo and Shanghai, make the consumer boss, bust through with sisomo, get  Edge, connect NYNZ, and make the world a better place.
Canada MONDAY 14th
MARCH 2005


MONTREAL, CANADA
An address to the Retail Council of Quebec Annual Convention: Shopping is everywhere. It's pervasive, restless, and a paradox. It's a gas! Gas! Gas! Mystery, Sensuality and Intimacy have the power to take you past this - to make you Irresistible. Canadian retailers get shown how to activate the drama of the brand where it matters - to turn shoppers into buyers.