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WEDNESDAY 24th
HSM's World Business Forum in Milan brings together business leaders and executives from throughout Germany and Italy. This presentation looks into ideas behind the new role of business, Lovemarks and the Attraction Economy.
THURSDAY 11th
A presentation to the 7th Annual Emerging Trends in Retailing Conference in Fayetteville, USA. Retailers are central to the sustainability journey because they touch shoppers. It’s not enough to be responsible, retailers have to become inspirational. This speech covers the different dimensions of sustainability and ideas to get started with.
TUESDAY 7th
The Global Brand Forum is the world's leading event on Brands, Business and Leadership. This speech was made to CEO’s, Marketing Directors, Brand Custodians, Creative Directors, Bureaucrats and entrepreneurs across Asia-Pacific who are concerned with creating, defending and growing their brands.
MONDAY 21st
A journey from Attention to Attraction. This short introduction to a panel discussion at the Google Zeitgeist Partner Forum Europe 07 illustrates the path to success in the Attraction Economy - moving beyond analyzing the market to being inspired by the market.
FRIDAY 20th
A speech to the U.S. Women Presidents' Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.
WEDNESDAY 4th
Wellington, the most southerly capital on the planet, has one of the world’s great lifestyles. However the city is challenged as other centers face off for capital, talent, and growth. This speech to City Council management and business people aims to inspire growth and banish complacency.
SUNDAY 25th
When you’re talking about tough tasks, marketing to under 20-year-olds is right up there. It’s time for technology, social networks and a large dollop of the 'cool' factor. This presentation made at the Youth Marketing Mega Event offers seven ideas to stand out from the crowd.
