Extraordinary upheavals throw up extraordinary risks, problems and, of course, opportunities. In Kevin Roberts’ recent address at the Expomanagment conference in Buenos Aires, he talks about creativity, optimism, and Argentina’s role in the new world of ideas.

Kevin Roberts' lecture at Syracuse University looks at the concept of brand loyalty, the importance of positive attitudes and the meaning of True Blue. Kevin explains that "these are times for emotional toughness. We have to push new limits and conjure new positions that take our emotions to places they haven’t been before."

Some of the most innovative ideas are generated during tough times. Kevin Roberts Presentation at the Insider's Creative Forum in Manchester, focuses on five ideas to help transform MediaCity UK into a Lovemark and a creative hub. Kevin reiterates the importance of the creative community as a powerful tool against the current economic slowdown.

Sports is the greatest show on Earth. It has the power to unite nations. This speech presented at the 6th Annual Relay Worldwide Sports Sponsorship Symposium highlights how brands can become Lovemarks. Kevin talks about the need for brands to connect individually with fans, and stresses how fundamental such loyalty is to sports.

We're moving from limits to possibilities. This speech from the AUT - Idealog Innovation Series highlights how FREDA can transform companies, even in difficult times. Kevin talks about his experiences with Toyota, as well as his thoughts on the foundations and tactics for success and growth.

Advertising is all around us, in our homes, at our work, in the magazines we read and the programs we watch. This speech from The Institute of Directors Annual Convention highlights how advertising plays an essential part in any company looking to develop and grow, as well as Kevin's thoughts on the future of advertising and how it is set to become increasingly individually focused.

Roberts believes we need to reinvent the advertising industry to win in the 21^st century. In this address to Dubai advertisers and marketers, he looks far beyond the horizon and shares his ideas on how to deliver transformation. A passionate advocate of consumers, ideas and creativity, he champions the idea of Lovemarks as the future beyond brands and beyond advertising.

A speech to the UK State Boarding School Association outlining challenges and ideas to take the industry from being Liked to Loved. This presentation illustrates the path to becoming a Lovemark with mystery, sensuality, intimacy and sisomo and looks at creating Peak Performing schools with dreams, inspirers and flow.