Advertising is shifting from a "marketing at" to "connecting with" model, where consumers call all the shots. To connect with people today, marketing, technology and creativity must converge and attract with emotion, interactivity and empathy.

The Screen Age is about being a creative connector with sight, sound and motion, or "sisomo", in a fast-moving consumer-controlled environment. Creative Connectors across media, advertising, marketing, design, entertainment, games, phones, ringtones, activations, instore TV, sound logos, animation, packaging, you name it

The most powerful connections, Lovemarks, are owned by consumers not companies, marketers or shareholders. Lovemarks connect with mystery, sensuality intimacy and authenticity to create Loyalty beyond Reason.