Strategy for Sustainability
SUMMER 2010 Newsletter
Trends
Can an otter beat a crocodile? This summer, as the bad news on the state of our environment piles on, we thought you’d enjoy seeing this incredible video of how a few otters took on a crocodile and won. If they can do it, we can do it.
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Drive with a glass of water on your dashboard. Studies show that you’ll save gas by driving more efficiently. Or you can check out the new IPhone App that Saatchi Sweden developed for Toyota.
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Iceberg 4X the Size of Manhattan breaks off of Greenland. OK folks, if you haven’t started preparing for climate change, this might be a good time.
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Waste, not wanted. The US wastes the weight of 74 Golden Gate Bridges worth of food every year. Maybe you should take a little less at the buffet line next time.
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Saatchi News: Judah Schiller promoted to CEO of Saatchi & Saatchi S North America. Judah, longtime Saatchi S leader is taking the top job, declaring that engaging a company’s employees first is the key to building a sustainable enterprise.
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Signposts
Kremlin Sees the Light (and Heat). Russian heat and forest fires convince the Kremlin that Climate Change is here. It’s amazing what stifling heat can do to change your mind.
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Solar Power Cheaper than Nuclear. Yes, it’s finally coming true. “In the past year, the lines have crossed in North Carolina,” say study authors John Blackburn and Sam Cunningham. “Electricity from new solar installations is now cheaper than electricity from proposed new nuclear plants.”
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Methodist Sunday School Teacher Gets Mad. Check out this important piece from Bill McKibben on what we should be doing in the wake of the failure of the US Senate to pass climate change legislation.
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Saatchi News: Saatchi & Saatchi's HQ in NYC at 375 Hudson Street is First Existing Office Building in NYC Designated as LEED Gold. Our hats are off to the NYC employees of Saatchi & Saatchi who recently created a rooftop garden on their own.
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Saatchi News: Saatchi & Saatchi Switzerland Launches BuyResponsibly.org for Farmworker rights.
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Number of Oiled Wildlife Recovered Increasing in the Gulf. Despite good news about the capping of the Macando well in the Gulf of Mexico, the numbers of oiled wildlife have been on the increase. The highest number of oiled turtles found alive (51) was on August 6th, three weeks after the well was capped.
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EXTINCTION/ADAPTATION

Help Adam Werbach create his next book.
In August Adam is working with the artists Andrew Schoultz and Kyle Knobel to create an ABC book that catalogs the extinctions and adaptations of human culture. As the world warms, and our resources grow more finite, and our technology increases, and our population expands, people all over the world are changing in new ways. We’re looking for your ideas. Only 100 copies of the book will be signed and printed by the artists, and you’ll have the chance to win one if you send in your extinction or adaptation. And if you’re in SF on August 26th, RSVP to the launch party.

Read more at Treehugger.

Submit your ideas here.
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Strategy for Sustainability is #9 on the Top 10 Business Bestsellers for July and August 2010 on the Inc Magazine and CEO-READ lists. Find out why.
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