Strategy for Sustainability
September 2010 Newsletter
Trends
Play your way to a better world? Saatchi Switzerland analyzes the new movement towards gaming for good. Did you know that 55% of all game players are women in their mid 30s and 40s?
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10/10/10 is the 10th anniversary of the launch of the Prius. Can you believe it’s been ten years? Toyota is looking for the most passionate Prius owner in a campaign launched by SaatchiLA.
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Is the Corporate Brotherhood Cracking? In Adam Werbach's first dispatch as a correspondent for The Atlantic he tackles the battle to repeal California's controverial global warming law, AB32. Despite the policy failure in the Copenhagen Climate talks more companies are fighting for regulation of CO2.
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Warning, skip this if you tend towards depression. A large number of Walruses are hauling out at Alaska's Point Lay because of sea ice that's melting unseasonably early.
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What does sustainability mean? Share this nifty little animation with your friends and co-workers if they're confused by your passion for the future.
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Signposts
How do you like your Beer? We've always liked Professor Dan Ariely's pop psychology tests, but this one hits close to home. Budweiser, Balsamic Vinegar, and How Expectations Affect Our Views.
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FACT from the Sierra Club: Did you know that enough coal ash is generated every year to fill over 340,000 jumbo 747 jets? Coal ash is a toxic byproduct of burning coal for electricity.
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Ever wanted to fly like an eagle? Check out these incredible videos from the BBC of the Goshawk and Peregrine Falcon in flight. Watch how the Goshawk, in the second part of the video, flies through a forest unscathed.
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Are your friends making you fat? The New York Times reflects on the work of Harvard Professor Nicholas Christakis.
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Save the polar bears, buy a car? The ad campaign for the new Nissan Leaf is either inspiring or over-hyped, depending on how you look at it.
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How Do Bugs Look at the World? Check out the new show by Andrew Schoultz at the Marx & Zavattero gallery in San Francisco. The installation, by the illustrator of the new ABC book by Adam Werbach, is gaining rave reviews.
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WORK PARTY!

What are you doing for 10/10/10?
Join the global work party organized by our friends at 350.org

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