3 Ways to Evaluate an Advertising Campaign – WOBI
Monday, 8 April 2013
Kevin Roberts shares three questions to ask when evaluating your next campaign.
Saatchi Starts New Innings – Business Standard
Interview
With a new management team in place, Kevin Roberts speaks about the future for Saatchi & Saatchi India and how the agency intends to grow its presence in the region with digital as its key focus.
Reasons Lead to Conclusion; Emotions Lead to Action
Interview
Kevin Roberts spoke to an audience of clients, creatives and marketers in Mumbai on the changing role of marketing and how focus should shift from return on investment to return on involvement.
We Don’t Use Enough Emotion in Our Work – Campaign India
Interview
Speaking to audiences in Mumbai, Kevin Roberts comments that while Indian business may be slow, Indian consumers are not, and this is a place of great potential to speed things up and inspire people and movements.
‘You Can Make Anything Irresistible if You Care Enough’ – Hindu Business Line
Interview
In his first visit to India in 25 years, Kevin Roberts, urged marketers to be creative leaders. “It’s no longer about one single big idea; creative leaders have to have a lot of creative ideas. And creative leaders must be able to surprise you with the obvious.”
Saatchi & Saatchi: Giving Brands a Hold on Hearts – Gulf News
Interview
Speaking in Dubai, Kevin Roberts calls on the ‘entrepreneurial spirit’ which comes naturally to people in the Middle East, saying it is an invaluable trait for ensuring brands are sustainable through troubling economic times.
Saatchi & Saatchi CEO Says ‘Consumer is Boss’ in China – Washington Post
Interview
Kevin Roberts talks to Susan Li from Bloomberg Television’s “First Up” about the outlook for the advertising industry in China, and why brands need to inspired consumers to join their movements.
The Power of Lovemarks – WOBI
Interview
In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.
Kevin Roberts: “Italy Will Win Its Challenges Because It’s Open to Change and Passionate” – Il Sole 24 Ore
Interview
Kevin Roberts discuss creativity is what the advertising world must to rely on to get through this difficult economic period. (In Italian)
Interview of the Month: Kevin Roberts – Musique Info (JPG)
Interview
Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.
Head of Saatchi & Saatchi Into Capitalism – TV Rain
Interview
Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.
