5 Lessons for Delivering a Five-Star Customer Service Worthy of Lovemarks

Friday, 16 October 2015

One of the big themes in the travel industry is how to drive loyal guests. One of the ways to do this is to deliver outstanding customer service. According to Kevin Roberts, chairman of Saatchi & Saatchi the customers of brands that have achieved ‘lovemark’ status are not only loyal but will actively promote your company.

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When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…

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Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

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The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

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