One of the big themes in the travel industry is how to drive loyal guests. One of the ways to do this is to deliver outstanding customer service. According to Kevin Roberts, chairman of Saatchi & Saatchi the customers of brands that have achieved ‘lovemark’ status are not only loyal but will actively promote your company.
The United Kingdom hotel industry is on a roll in London and the regions. “Hoteliers need to leverage this position by communicating even more so with guests to not lose further ground to online travel agencies”, said Kevin Roberts, executive chairman at advertising agency Saatchi & Saatchi, during an opening keynote.
At this year’s US Direct Marketing Association &THEN there was a lot of talk about data-driven marketing. Kevin Roberts, chairman Saatchi & Saatchi emphasized that marketers need to appeal to people’s emotions as well rather than just analysing data.
In a convention center filled with data-driven marketers, Saatchi & Saatchi Executive Chairman Kevin Roberts laid out the case for engaging emotion in marketing – juxtaposing the yin and yang of what completes a successful marketing campaign.
According to Kevin Roberts, worldwide executive chair of Saatchi & Saatchi, one needs five things to be successful in a job these days: IQ (intelligence quotient): Look for smart employees who can move, think and do fast. EQ (emotional intelligence): In a world of empathy and intuition one must be able to follow your instinct…
Carrin Smith from fin24 met with Kevin Roberts in Cape Town and discusses building competitive advantage through creative leadership and where great creativity comes from. Cape Town – Building competitive advantage needs creative leadership and great creativity comes from the edge, usually not via the middle, according to Kevin Roberts, Worldwide executive chair of Saatchi…
Interview with Worldwide CEO of Saatchi & Saatchi By Viveat Susan Pinto | Mumbai One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new leadership team beginning next year. Robert Senior takes over as worldwide CEO, while Roberts, 64, will be the executive chairman….
The American Chamber of Commerce Japan (ACCJ) Journal met with Kevin in Tokyo to discuss Lovemarks, Leadership and Language, “He doesn’t bring a business card to meetings, he isn’t wearing a tie, he happily drinks water straight from the bottle, and he doesn’t want to check this article before it goes to print. None of…
Kevin Roberts discusses the buying power of Millennials and their impact on the economy on Bloomberg Television’s “Bloomberg Surveillance.”
Kevin Roberts Saatchi & Saatchi Worldwide CEO, and Prism Skylabs Senior Vice President Cliff Crosbie discuss retailing in the digital world on Bloomberg Television’s “Bloomberg Surveillance.”
Kevin Roberts, CEO Worldwide Saatchi & Saatchi, talks to Ticky Fullerton to talk about ideas, loyalty, Lovemarks, the speed of consumer communications and some anecdotal history about Saatchi & Saatchi.
