Ad-Vantage Kevin – The Straits Times (PDF)

Tuesday, 17 April 2012

Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.


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Managing Innovation – Meet the Boss TV


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Almost a decade ago, Kevin Roberts said in a presentation to ESOMAR that question-based methods only focused on what people thought, not what they felt. Brian Tarran of Research magazine revisits this notion and asks Roberts what his verdict is on the research industry’s efforts over the years to integrate emotion into its practice.

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  First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the…

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