Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.
Interview with Kevin Roberts in the AFR: “It’s clear that the rest of 2009 will be tough for the media and ad industries… There won’t be a lift in 2010… We’re preparing for another year of Winning Ugly Together.”
An article by Kevin Roberts in this week’s AdAge: “I’m a radical optimist – in times like these, there’s nothing else to be. Instead of more analysis of what’s gone wrong and who’s to blame, I want to talk about winning.”
Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)