Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.
Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)
A question and answer session with Emirates Business 24/7 magazine. Topics include his new book, The Lovemarks Effect: Winning in the Consumer Revolution, the future of advertising in the region and what he thinks of the UAE.