How ‘Advertising Age’ Was Wrong About Kevin Roberts – Advertising Age (Audio)
Friday, 8 September 2006
An interview with Jonah Bloom, Editor of Ad Age. Bloom tells how Lovemarks: The Future Beyond Brands played a pivotal role in Saatchi’s $430 million JC Penney ad account win. This audio interview uncovers the behind-the-scenes intrigue of that account move, Bloom conceding that “Mr Roberts may have showed us all a thing or two”.