Bloomberg ‘Lovemarks & Marketing’

Thursday, 28 October 2010

Concept
Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox. (14 minutes)

Related Links
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TVNZ One News (Video)

Interview

A story by Melissa Stokes from New Zealand’s One News looking at some big plans and big ideas for the game of rugby in the USA.

Loving It! – CEO Journal (PDF)

Interview

The most creative minds, some of the biggest clients, a cabinet full of awards – Steve Coomber from the CEO Journal quizzes the man at the helm of ‘the ideas company’, Saatchi & Saatchi.