Bloomberg ‘Lovemarks & Marketing’

Thursday, 28 October 2010

Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox. (14 minutes)

Related Links
View video here

Kevin Roberts & Renzo Rosso – Fifty (PDF)


“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”