Speaking to audiences in Mumbai, Kevin Roberts comments that while Indian business may be slow, Indian consumers are not, and this is a place of great potential to speed things up and inspire people and movements.
In his first visit to India in 25 years, Kevin Roberts, urged marketers to be creative leaders. “It’s no longer about one single big idea; creative leaders have to have a lot of creative ideas. And creative leaders must be able to surprise you with the obvious.”
Speaking in Dubai, Kevin Roberts calls on the ‘entrepreneurial spirit’ which comes naturally to people in the Middle East, saying it is an invaluable trait for ensuring brands are sustainable through troubling economic times.
In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.