Bloomberg ‘Lovemarks & Marketing’

Thursday, 28 October 2010

Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox. (14 minutes)

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You Have to Sell Hope – Le Soir (PDF)


Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)