Brand Bidding – Sport Business International (PDF)
May 1, 2013
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi gives his view on the race to host the 2020 Olympic Games and the current shape of sports event bidding.
Looking over Little Langdale with mist in the valley of the River Brathay. Loughrigg Fell in middle distance, High Pike and Red Screes on the skyline.
