BusinessWeek

Wednesday, 8 November 2006

The Lovemarks Effect
Introducing The Lovemarks Effect to BusinessWeek Online visitors, this discussion with Diane Brady is about getting today’s consumer to love you and your products. Thanks to www.businessweek.com for the video interview footage.

ll Guru Che Inventa – Quattroruotte (PDF)

Interview

Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)

Interview

European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.