Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”
Spanish newspaper interview about consumers, multinationals, the media and advertising colleagues.
Do you believe in chance, probability, conspiracy, serendipity or synchronicity? This column brings together theories on coincidence and thin slices of synchronicity
A look at making capitalism a more inclusive venture so it can become the global engine room of change for good.
Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.
European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas. Success depends on inspiration – and, at its best, inspiration is about love.
A discussion with Style magazine about staying open to Love – Falling in love with ideas, following your heart and pursuing failure.
20 ways to deal with the future – including the will to get involved and to communicate via emotions, dreams, love, optimism and imagination.
Croatian magazine Epoha takes a look at the realization behind Lovemarks – that long-term emotional relationships are key to creating value and benefits for everyone.
A look at the modern dilemma of Sleep – the Bermuda Triangle of science and the El Dorado of enterprise. How might we connect our dreams with actions?
A debate with other industry players about the idealism of love in business. Should branding strategists really be attempting to evoke our deepest human emotions?
