More City Marketing Needed – Il Sole 24 Ore (PDF)

Wednesday, 15 July 2009

Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”

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Age of Inclusion – L’Espresso (PDF)


This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion.