More City Marketing Needed – Il Sole 24 Ore (PDF)

Wednesday, 15 July 2009

Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”

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Rebranding America – PaperMag


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A Luxury Truth – Il Sole 24 Ore (PDF)


Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)