CNBC Africa – Kaleidoscope

Sunday, 12 July 2009

Creating Lovemarks in a recession

ll Guru Che Inventa – Quattroruotte (PDF)


Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)


European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.