Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.
In an essay ‘Living at the Edge’ published in Auckland University’s Business Review publication, Kevin Roberts addresses the state of New Zealand’s economy and offers a strategic framework to improve national debt.
Kevin Roberts steps away from cliché business advice and comments that for unprecedented financial success in the business of creativity and innovation, the enterprise needs to be one that is based on family values.
As part of this year’s fundraising campaign for New Zealand’s Women’s Refuge, Kevin Roberts is offering a one-on-one meeting in New York to an up and coming entrepreneur. “I believe the country consistently breeds people with great ideas”, says Roberts.
Almost a decade ago, Kevin Roberts said in a presentation to ESOMAR that question-based methods only focused on what people thought, not what they felt. Brian Tarran of Research magazine revisits this notion and asks Roberts what his verdict is on the research industry’s efforts over the years to integrate emotion into its practice.
First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the…