CNBC Africa – Kaleidoscope

Sunday, 12 July 2009

Creating Lovemarks in a recession

You Have to Sell Hope – Le Soir (PDF)


Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)