CNBC – Squawk Box (Video)

Thursday, 2 November 2006

A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.

Pass It On – Dumbo Feather (PDF)


An interview uncovering a unique approach to leading 7000 of the most creative people on the planet, pondering themes of influence, creativity, antagonism and making the world a better place for everyone.

Fast Talk – Fast Company (PDF)


The dominant interface of the future is the screen.  When in front of a screen, people can either lean back or lean forward.  You have to engage people emotionally so they can lean in and get involved.