CNBC – Squawk Box (Video)

Thursday, 2 November 2006

A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.

Kevin Roberts & Renzo Rosso – Fifty (PDF)


“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”