CNBC – Squawk Box (Video)

Thursday, 2 November 2006

A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.

ll Guru Che Inventa – Quattroruotte (PDF)


Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)


European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.