Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

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UK Hotel Industry On a Roll, Experts Say

Interview

The United Kingdom hotel industry is on a roll in London and the regions. “Hoteliers need to leverage this position by communicating even more so with guests to not lose further ground to online travel agencies”, said Kevin Roberts, executive chairman at advertising agency Saatchi & Saatchi, during an opening keynote.

5 Ways to be a Super-Work-Star – fin24

Interview

According to Kevin Roberts, worldwide executive chair of Saatchi & Saatchi, one needs five things to be successful in a job these days: IQ (intelligence quotient): Look for smart employees who can move, think and do fast. EQ (emotional intelligence): In a world of empathy and intuition one must be able to follow your instinct…

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Tap ‘Return on Involvement’ For Competitive Edge – fin24.com

Interview

Carrin Smith from fin24 met with Kevin Roberts in Cape Town and discusses building competitive advantage through creative leadership and where great creativity comes from. Cape Town – Building competitive advantage needs creative leadership and great creativity comes from the edge, usually not via the middle, according to Kevin Roberts, Worldwide executive chair of Saatchi…

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We Will Run More Global Pitches From India Now: Kevin Roberts – Business Standard

Interview

Interview with Worldwide CEO of Saatchi & Saatchi By Viveat Susan Pinto | Mumbai One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new leadership team beginning next year. Robert Senior takes over as worldwide CEO, while Roberts, 64, will be the executive chairman….

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Leadership Beyond Reason – ACCJ Journal (PDF)

Interview

The American Chamber of Commerce Japan (ACCJ) Journal met with Kevin in Tokyo to discuss Lovemarks, Leadership and Language, “He doesn’t bring a business card to meetings, he isn’t wearing a tie, he happily drinks water straight from the bottle, and he doesn’t want to check this article before it goes to print. None of…

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