Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

Related Links
View article here (Spanish)

The Power of Coaching – NZ Rugby World

Interview

In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.

The Senior Screenager – Werbewoche (PDF)

Interview

Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)