Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

Related Links
View article here (Spanish)

The History of Lovemarks – Insight Magazine


Insight Magazine talks with Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about his professional journey, personal ethos and how Saatchi & Saatchi is transforming the world of advertising and branding with Lovemarks. (In Spanish).

Today’s Marketing is Dead – Expansion (PDF)


Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.

Ad-Vantage Kevin – The Straits Times (PDF)


Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.