Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

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View article here (Spanish)

The Power of Lovemarks – WOBI

Interview

In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.