Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

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Managing Innovation – Meet the Boss TV


Kevin Roberts steps away from cliché business advice and comments that for unprecedented financial success in the business of creativity and innovation, the enterprise needs to be one that is based on family values.

Ticket for Success – Scoop


As part of this year’s fundraising campaign for New Zealand’s Women’s Refuge, Kevin Roberts is offering a one-on-one meeting in New York to an up and coming entrepreneur. “I believe the country consistently breeds people with great ideas”, says Roberts.

Counting the Beats – Research


Almost a decade ago, Kevin Roberts said in a presentation to ESOMAR that question-based methods only focused on what people thought, not what they felt. Brian Tarran of Research magazine revisits this notion and asks Roberts what his verdict is on the research industry’s efforts over the years to integrate emotion into its practice.

Saatchi & Saatchi CEO Celebrates 50th Anniversary of Bermuda Agency – The Royal Gazette


  First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the…

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