Create Brands That Transcend Marketing 3.0

Thursday, 29 October 2015

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

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View article here (Spanish)

The Inspiration for Lovemarks – Fox Business


  Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’. Watch the latest video at

We Need to Lift Our Game – Marketing Interactive


Advertising agencies haven’t reinvented the way they work or the value they bring to clients during the recession, according to Saatchi & Saatchi Worldwide CEO Kevin Roberts. Roberts, who was in Singapore this week, spoke with Marketing TV about ‘Winning Ugly’, his set of principles for beating the recession, and about how currently there are too many…

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Water in Communication – Oxygen (PDF)


Article by Kevin Roberts for the Italian magazine, Oxygen. “[H2O] represents much more than an obvious combination of chemical elements: water is life, and today it can turn into the heart of a revolution that will lead to a Blue Planet, to a sustainable future for all of us.”

More City Marketing Needed – Il Sole 24 Ore (PDF)


Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”