Head of Saatchi & Saatchi Into Capitalism – TV Rain

Tuesday, 27 December 2011

Russian TV Kevin Roberts

Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.

Related Links
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The History of Lovemarks – Insight Magazine


Insight Magazine talks with Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about his professional journey, personal ethos and how Saatchi & Saatchi is transforming the world of advertising and branding with Lovemarks. (In Spanish).

Today’s Marketing is Dead – Expansion (PDF)


Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.

Ad-Vantage Kevin – The Straits Times (PDF)


Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.