Head of Saatchi & Saatchi Into Capitalism – TV Rain

Tuesday, 27 December 2011

Russian TV Kevin Roberts

Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.

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You Have to Sell Hope – Le Soir (PDF)

Interview

Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)