Ideas, Loyalty, Lovemarks and The Speed of Consumer Communication – ABC News

Tuesday, 27 May 2014

Kevin Roberts, CEO Worldwide Saatchi & Saatchi, talks to Ticky Fullerton to talk about ideas, loyalty, Lovemarks, the speed of consumer communications and some anecdotal history about Saatchi & Saatchi.

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The Power of Lovemarks – WOBI


In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.