Ideas, Loyalty, Lovemarks and The Speed of Consumer Communication – ABC News

Tuesday, 27 May 2014

Kevin Roberts, CEO Worldwide Saatchi & Saatchi, talks to Ticky Fullerton to talk about ideas, loyalty, Lovemarks, the speed of consumer communications and some anecdotal history about Saatchi & Saatchi.

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You Have to Sell Hope – Le Soir (PDF)


Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)